Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Data is worth its weight in gold to marketers, as long as it is managed and activated right.William Terdoslavich | Oct 19, 2021 at 12:21 pm ET
Diversity and Inclusion
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.William Terdoslavich | Sep 16, 2021 at 2:40 pm ET
Is it worth risking reputation to reach a large audience? Is that audience human anyway?William Terdoslavich | Aug 18, 2021 at 10:44 am ET
Marketing is human. The data says so. And that means you need more than data science to understand your customers.William Terdoslavich | Jul 6, 2021 at 10:07 am ET
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as adsWilliam Terdoslavich | Apr 28, 2021 at 11:44 am ET
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategyWilliam Terdoslavich | Apr 16, 2021 at 11:20 am ET