Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources.
Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together.William Terdoslavich | Oct 17, 2022 at 8:59 am ET
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.William Terdoslavich | Aug 2, 2022 at 9:14 am ET
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.William Terdoslavich | Jul 29, 2022 at 11:33 am ET
Creative work begins where numbers end but must never lose touch with the data.William Terdoslavich | Apr 14, 2022 at 11:50 am ET
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.William Terdoslavich | Feb 21, 2022 at 2:00 pm ET
Preference centers can be a great tool for building engagement and trust between brands and their customers.William Terdoslavich | Jan 31, 2022 at 2:39 pm ET