Data
How to extract value from zero-party data
Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.
William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for Martech, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, where he had to deal with 20 to 30 different tech topics over the course of an editorial year. Ironically, it is the human factor that draws William into writing about technology. No matter how much people try to organize and control information, it never quite works out the way they want to.
Performance Marketing
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.
Performance Marketing
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Customer & Digital Experience
Why keeping the customer beats finding a new one
Move from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers
Data
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
Customer & Digital Experience
When it comes to women, marketing is behind the times
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
Customer & Digital Experience
Let’s chat about this product
Conversations should be at the heart of today's B2B marketing strategies.
Performance Marketing
Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
Customer & Digital Experience
The Tao of UGC: Doing something by doing nothing
The path to wisdom dictates a light curatorial touch when dealing with UGC.
Data
How anthropology can drive insights from your customer data
Marketing is human. The data says so. And that means you need more than data science to understand your customers.
Data
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
Customer & Digital Experience
You smiled, so we think you like this product
How getting in touch with your customers' feelings is getting automated.
Customer & Digital Experience
How to know when it’s time for a website refresh
Digital marketing agencies weigh in on what to consider
Customer & Digital Experience
A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads
Customer & Digital Experience
How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy
Customer & Digital Experience
For data storytelling, start with the story
Actionable insights into putting data-based narratives together.
Data
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from it.