Experience
Let’s chat about this product
Conversations should be at the heart of today's B2B marketing strategies.
William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for Martech Today, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, where he had to deal with 20 to 30 different tech topics over the course of an editorial year. Ironically, it is the human factor that draws William into writing about technology. No matter how much people try to organize and control information, it never quite works out the way they want to.
Performance
Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
Experience
The Tao of UGC: Doing something by doing nothing
The path to wisdom dictates a light curatorial touch when dealing with UGC.
Data
How anthropology can drive insights from your customer data
Marketing is human. The data says so. And that means you need more than data science to understand your customers.
Data
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
Experience
You smiled, so we think you like this product
How getting in touch with your customers' feelings is getting automated.
Experience
How to know when it’s time for a website refresh
Digital marketing agencies weigh in on what to consider
Experience
A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads
Experience
How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy
Experience
For data storytelling, start with the story
Actionable insights into putting data-based narratives together.
Data
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from it.