Digital Transformation
Today’s B2B buyers are calling the tune
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for MarTech, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, where he had to deal with 20 to 30 different tech topics over the course of an editorial year. Ironically, it is the human factor that draws William into writing about technology. No matter how much people try to organize and control information, it never quite works out the way they want to.
Digital Transformation
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
William Terdoslavich | Jun 13, 2022 at 11:02 am ETData
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
William Terdoslavich | May 23, 2022 at 10:11 am ETData
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
William Terdoslavich | May 5, 2022 at 11:32 am ETPerformance Marketing
Creative work begins where numbers end but must never lose touch with the data.
William Terdoslavich | Apr 14, 2022 at 11:50 am ETMarketing Management
Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
William Terdoslavich | Mar 22, 2022 at 9:52 am ETDigital Transformation
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
William Terdoslavich | Mar 18, 2022 at 11:02 am ETCustomer Journey
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
William Terdoslavich | Mar 4, 2022 at 1:17 pm ETDigital Transformation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
William Terdoslavich | Feb 21, 2022 at 2:00 pm ETDigital Transformation
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.
William Terdoslavich | Feb 14, 2022 at 12:54 pm ETCustomer & Digital Experience
Preference centers can be a great tool for building engagement and trust between brands and their customers.
William Terdoslavich | Jan 31, 2022 at 2:39 pm ETData
Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.
William Terdoslavich | Jan 12, 2022 at 11:27 am ETPerformance Marketing
Use cases for privacy-sensitive geofencing.
William Terdoslavich | Dec 15, 2021 at 10:52 am ETPerformance Marketing
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
William Terdoslavich | Nov 24, 2021 at 9:45 am ETCustomer & Digital Experience
Move from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers
William Terdoslavich | Nov 9, 2021 at 9:49 am ETData
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
William Terdoslavich | Oct 19, 2021 at 12:21 pm ETCustomer & Digital Experience
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
William Terdoslavich | Sep 16, 2021 at 2:40 pm ETCustomer & Digital Experience
Conversations should be at the heart of today's B2B marketing strategies.
William Terdoslavich | Sep 7, 2021 at 9:55 am ETPerformance Marketing
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
William Terdoslavich | Aug 18, 2021 at 10:44 am ETCustomer & Digital Experience
The path to wisdom dictates a light curatorial touch when dealing with UGC.
William Terdoslavich | Jul 26, 2021 at 1:14 pm ETData
Marketing is human. The data says so. And that means you need more than data science to understand your customers.
William Terdoslavich | Jul 6, 2021 at 10:07 am ET