MarTech » Performance marketing » Theorem adds creative optimization to its LinkedIn offering

Theorem adds creative optimization to its LinkedIn offering

Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns.

By Kim Davis

December 15, 2021 • 1 minute read

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Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts.

The packages offer a review of a brand’s total digital environment by Theorem creative strategists, leading to content recommendations. Theorem develops content based on brand assets which is then tested and optimized. “A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director.

Why we care. LinkedIn is a key B2B marketing channel and it makes sense to develop and optimize LinkedIn campaigns using performance data from a brand’s total digital environment. “Data and creative have always gone hand in hand,” said DeGeorgis in a release. We tend to view that as wishful thinking. A lot of creative seems to be pulled out of thin air. But it’s a worthy aim.

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Kim Davis

Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.

Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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