Theorem adds creative optimization to its LinkedIn offering

Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts.

The packages offer a review of a brand’s total digital environment by Theorem creative strategists, leading to content recommendations. Theorem develops content based on brand assets which is then tested and optimized. “A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director.

Why we care. LinkedIn is a key B2B marketing channel and it makes sense to develop and optimize LinkedIn campaigns using performance data from a brand’s total digital environment. “Data and creative have always gone hand in hand,” said DeGeorgis in a release. We tend to view that as wishful thinking. A lot of creative seems to be pulled out of thin air. But it’s a worthy aim.