Sponsored Content: Awario

Awario is a social listening tool that finds mentions of your brand on social media platforms, news, blogs, and the web in real-time. With Awario, you can now find all the conversations about your brand online, reply to customer complaints and questions as soon as they appear, and measure your growth and popularity with built-in analytics. Monitor mentions of your brand or product online, engage with the audience, influencers, and grow brand awareness. For more information and a free 7-day trial - visit awario.com.

Performance

How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]