Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Identity Resolution news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing programs.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Automation and Orchestration
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.