Marketing Operations
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Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Identity Resolution
Identity Resolution news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing programs.
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Data
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.
Data
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Data
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
Performance Marketing
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Data
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Data
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.
Data
What is identity resolution and how are platforms adapting to privacy changes?
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Performance Marketing
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Automation and Orchestration
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Data
The Real Story on MarTech: Navigating the new world of consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Performance Marketing
Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
Data
Infutor announces partnership with AWS
Plus the selection of Nth Party as Infutor's data privacy workflow provider.
Data
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
Data
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Data
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
Data
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
Performance Marketing
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Data
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Customer & Digital Experience
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?