Identity resolution
MarTech is your source for identity resolution content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the identity resolution buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Identity and attribution can give your first-party data strategy a boost
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Neustar brings identity resolution to digital out-of-home with Captivate partnership
New campaign planning capabilities for advertisers on 23,000 U.S. Captivate displays.
MiQ announces post-cookie programmatic package
The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
IAB Tech Lab finalizes first addressability solution
Seller Defined Audiences are based on publisher-side first-party data.
Infutor acquired by risk management vendor
Verisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions.
Adobe Advertising Cloud now supports LiveRamp’s identity solution
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Good morning: How will you reach your audiences?
Plus, please take our quick survey about roles and salaries in marketing.
LiveRamp’s ATS identity solution adopted by Hearst magazines
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
Identity management in a world without third-party cookies
Successful identity management relies on engaging customer experiences.
Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Infutor adds solution to activate CTV campaigns
Infutor will resolve offline attributes to household CTV and other devices to deliver relevant and addressable audiences.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.