Identity resolution
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Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
Infutor announces partnership with AWS
Plus the selection of Nth Party as Infutor's data privacy workflow provider.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Lotame’s Panorama ID wins more industry support
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.