Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Finding the sweet spot between relevance and discovery in B2B lead nurturing
Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action.
AI can find your ideal customers, but only humans can build real relationships
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online.
3 ways to boost your VOC program’s value through journey management
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact.
Content management systems (CMS)
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Customer journey orchestration
Understanding customer entry and exit in event-based journeys
Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.
Customer journey orchestration
How advanced customer journey analytics is shaping the future of engagement
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Customer journey orchestration
Movable Ink announces new Adobe integration
Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer.
Unlocking the full customer journey with advanced marketing measurement models
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York.
The 4 types of content buyers want
Create high-impact content by understanding buyer preferences and leveraging existing assets.
Customer journey orchestration
Braze unveils new freemium offerings
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.
4 tips for increasing conversions along the buyer’s journey
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that.
Customer journey orchestration
What the composability revolution means for customer engagement
The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space.
Customer journey maps: What you need to know
A good map helps you see the customer experience through the eyes of your customers.
How to build a better buyer journey using customer behavioral data
Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.
Marketing artificial intelligence (AI)
Measuring new customer acquisition and loyalty: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers.
How intent data leads to B2B marketers getting their signals crossed
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data.
Marketing artificial intelligence (AI)
Boosting customer experience with website redesign: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website.
61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
Marketing artificial intelligence (AI)
Business leaders believe AI can deliver a competitive advantage
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
How to turn your ideal customer’s pain points into entry points
A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
Customer journey orchestration
MessageGears to operate with the Snowflake data cloud
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
Adobe: Enhancements to B2B and CDP offerings
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
It’s time to unleash your CX activists: The MarTech Conference day two keynote
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
How to create content for every stage of the customer journey
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
The false allure of B2B intent data
Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals.
Marketing artificial intelligence (AI)
Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
Marketing artificial intelligence (AI)
How Sur La Table uses AI to power customer experience
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
Customer journey orchestration
Scaling personalized experiences: From anonymity to insight
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging.
Customer journey orchestration
Driving growth through data: Optimizing the retention stage
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts.
Drift acquired by sales engagement platform Salesloft
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Customer journey orchestration
Driving growth through data: Optimizing the purchase stage
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Customer journey orchestration
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.