Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Customer journey orchestration
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you're not online.
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Customer journey orchestration
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Why agencies are feeling ‘meh’ about automation
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now.
Customer journey orchestration
Embracing automation and maximizing SEO performance
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.
MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
Customer journey orchestration
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
Customer journey orchestration
MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 Jun 12, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their […]
Customer journey orchestration
Report: More touchpoints and channels in the customer journey than ever before
The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.