Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Good morning: Adapting to new customer paradigms
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.
ActionIQ integrates with clean room platform to activate second-party data
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Digital CX: Businesses need them, yet struggle to create great experiences
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience.
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers
Drift extends offerings across the customer lifecycle
The conversational marketing platform combines its marketing and sales solution with a new service solution.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
Customer journey orchestration
How much does acquiring a customer cost?
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
Customer journey orchestration
19 questions to ask customer journey orchestration vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
Intent based marketing – how can it boost your email ROI
Innovation — even in increments — can help you build a more robust strategy.
Ultimate marketing automation platform comparison & vendor list
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.
Automating decisions with real-time situational context
Lisa Loftis from SAS Institute shows marketers at MarTech how they can get value out of data using a decision engine.
Does your marketing team need a customer journey analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
Customer journey orchestration
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
Customer journey orchestration
What is customer journey analytics and how are these tools helping marketers?
Adopting a customer journey platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Customer journey orchestration
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
The evolving B2B customer journey: Thursday’s Daily Brief
Plus an interesting perspective on AI. Do we talk down to it?