Drift acquired by sales engagement platform Salesloft

Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.

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Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B revenue teams.

Drift offered several new AI-powered additions to its platform last October: Drift Engage, Site Concierge and a Bionic Chatbot. Salesloft also launched a new AI solution last year, Rhythm, aimed at translating buyer signals into a single, prioritized workflow.

David Cancel former Drift CEO
David Cancel, Drift co-founder

Why we care. One of the more prominent chatbot (and more) solutions in the B2B space, Drift brings its decade of independence to an end with founder and long time CEO David Cancel still in place as Executive Chairman.

Salesloft already had a conversation intelligence chatbot; presumably Drift’s capabilities will enhance that offering. Both companies prominently featured AI long before generative AI became the hot new thing. “Salesloft shares our vision for the future of go-to-market,” said current Drift CEO Scott Ernst in a release.

The combined company will have around 6,000 customers and employees based in the U.K., Poland, South Africa and Mexico as well as the United States.

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About the author

Kim Davis
Staff
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.

Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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