Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Automation and Orchestration
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Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.