94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.
How to understand sessions in GA4
GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution.
Fuel up with free marketing insights.
A pair of lead gen providers have disappeared from LinkedIn
If your friends in sales are grumpy today, it’s because their favorite toys are broken.
The smart way to handle overlaps in your martech stack
Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically.
How to understand sessions in GA4
GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution.
Project and workflow management
Managing complex marketing campaigns
Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 6
What's the hot new trend in tech product names? Agent + anything. It's only a matter of time until AgentAgent hits the market.
Why modern ABX is the future of enterprise GTM
Traditional ABM is no longer enough. You need a strategy that delivers smarter targeting, better orchestration and measurable revenue growth.
Marketing artificial intelligence (AI)
Salesforce & Microsoft square off with new AI sales agents
While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize.
4 expert-backed ways to get more from HubSpot AI
The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team.
Marketing automation vs. email delivery platform: Which tool is right for your team?
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team.
Why digital brands like Netflix and Wayfair are betting on physical stores
Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences.
How cognitive biases influence email A/B tests
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.
AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
7 barriers advertisers need to overcome to grow CTV
CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back.
How B2B marketing is becoming a strategic growth driver
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.
3 ways to boost your VOC program’s value through journey management
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact.
B2B marketing on TikTok: What you need to know
With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature.
Why the MQL model is failing B2B marketing and what to use instead
MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.
How identity resolution fixes 5 major marketing problems
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs.
The 3 pillars of real thought leadership
Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
Marketing artificial intelligence (AI)
How are marketers using AI to create hyper-personalized experiences?
Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
Why independent CDPs are disappearing (and what comes next)
With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know.
How digital natives changed the game on legacy media
TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with data that shows users moving to Threads as they diversify platforms.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: February 27
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
How data-driven email nurturing transforms the B2B sales funnel
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
Google, DoorDash, CBIZ, Adobe, Home Pros… see the all-new MarTech agenda!
Join us online March 25-26 for free to unlock a brand-new experience designed to inspire, inform, and engage like never before.
The future of ecommerce: Insights from 200+ retailers
This report reveals how AI is transforming ecommerce and increasing sales and engagement.
5 common LinkedIn Ads mistakes and how to fix them
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
5 ways to get your B2B buyers to care in 2025
In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care.
Are CRMs alone sufficient in a data-driven world?
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
Marketing artificial intelligence (AI)
How to protect your marketing survey against AI bot attacks
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
How to bulletproof your marketing pitches
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
AI agents offer a glimpse into a potentially simplified future
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future?