Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Digital transformation

MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google slapped with $56.8 million fine for GDPR consent violations Jan 21, 2019 by Greg Sterling The French privacy regulator said Google did not prominently disclose required information to users or validly […]

Barry Levine | Jan 22, 2019 at 9:00 am ET

Marketing management

New report: B2B digital transformation is more focused on customers than on efficiency

A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

Barry Levine | Jan 18, 2019 at 4:10 pm ET

Digital transformation

MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]

Barry Levine | Jan 18, 2019 at 9:00 am ET

Performance marketing

The ad industry continues its quest toward fewer cookies and more consistent user IDs

The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.

Barry Levine | Jan 17, 2019 at 6:24 pm ET

Customer experience

New Salesforce tools let marketers create mobile apps without developers

Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.

Barry Levine | Jan 17, 2019 at 12:11 pm ET

Digital transformation

MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story. Truth […]

Barry Levine | Jan 17, 2019 at 9:00 am ET

Performance marketing

Truth in Measurement launches to create standards for sharing ad measurement data

Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.

Barry Levine | Jan 16, 2019 at 12:59 pm ET

Digital transformation

MarTech Today: Adobe adds Progressive Web Apps builder, Kiip targets shopping list data and Campaign Monitor acquires Sailthru and Liveclicker

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds a Progressive Web Apps builder to Magento Jan 15, 2019 by Barry Levine PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web […]

Barry Levine | Jan 16, 2019 at 9:00 am ET

Performance marketing

Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers

This is the first time this valuable intent data will be available to an outside ad network.

Barry Levine | Jan 15, 2019 at 4:24 pm ET

Performance marketing

Adobe adds a Progressive Web Apps builder to Magento

PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile apps.

Barry Levine | Jan 15, 2019 at 3:21 pm ET

Digital transformation

MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]

Barry Levine | Jan 15, 2019 at 9:00 am ET

Marketing management

Gartner: What the post-disruptive marketing landscape will look like

The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.

Barry Levine | Jan 14, 2019 at 5:19 pm ET

Performance marketing

Salesforce launches Einstein Visual Search for retailer product discovery

This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.

Barry Levine | Jan 14, 2019 at 2:57 pm ET

Account-based marketing (ABM)

MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]

Barry Levine | Jan 14, 2019 at 9:00 am ET

Performance marketing

Catalina adds first attribution tracking service

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.

Barry Levine | Jan 11, 2019 at 5:39 pm ET

Marketing management

Marketers react to Gartner finding: Martech spending now exceeds staff costs

A recent report by the research firm indicates that a corner may have been turned for marketing budgets.

Barry Levine | Jan 11, 2019 at 4:21 pm ET

Digital transformation

MarTech Today: Viewability expectations, Square’s new in-app payments mobile SDK and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 10, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers. Square rolls out […]

Barry Levine | Jan 11, 2019 at 9:00 am ET

Digital transformation

MarTech Today: Location as a targeting and attribution tool, the maturing of ABM and the value of consent

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool Jan 9, 2019 by Greg Sterling Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital […]

Barry Levine | Jan 10, 2019 at 9:00 am ET

Account-based marketing (ABM)

MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean […]

Barry Levine | Jan 9, 2019 at 9:00 am ET

Performance marketing

The coming battle between ABM and marketing automation tools

Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers.

Barry Levine | Jan 8, 2019 at 5:36 pm ET