Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for ads.
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Barry Levine's latest articles
Move over, Prime Day; Amazon’s Cyber Monday takes the crown
This year’s Cyber Monday was the online retailer’s biggest day of sales, ever.
MarTech Today: The platform integration requirement for new tools, teach yourself about AI & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For many marketers, platform integration is a ‘must have’ for new tools Nov 28, 2018 by Barry Levine What is often hidden in organizations’ software choices is that many marketers will […]
For many marketers, platform integration is a ‘must have’ for new tools
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.
MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ […]
Forrester decides to buy SiriusDecisions
This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”
MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Virgin Holidays powers travel recommendations with social posts Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media. 7 ways to […]
Foldable screens: No big deal for marketers or potential game changer?
Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
Virgin Holidays powers travel recommendations with social posts
Marketers have yet another reason to promote and track their offerings on social media.
MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain launches its new Identity Central solution Nov 21, 2018 by Barry Levine The identity management provider says this new version of its platform is the first one supporting the new […]
Janrain launches its new Identity Central solution
The identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Adobe suite, cloud software among choice deals we found for marketers.
MarTech Today: Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair & the exit sign for the data-driven era
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday Nov 20, 2018 by Barry Levine The effort lets kids explore 20 different popular toys, and then generate a […]
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.
MarTech Today: Integrate’s LinkedIn Native Connector, Snapchat’s Lens Creative Partners & the decisioning dilemma
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Integrate’s LinkedIn Native Connector automates list scrubbing process for leads Nov 19, 2018 by Amy Gesenhues The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form […]
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user interface.
MarTech Today: PureCars’ new attribution platform, ad associations defend US data privacy framework & Amazon owns smart speaker market
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ […]
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of attribution.
MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta
Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Build a strategy to grow your ABM program for 2019 Nov 15, 2018 by Peter Isaacson Time to revisit your target account list and explore new channels to tighten alignment […]
MarTech Today: Nat Geo and Oath’s ads for VR, Microsoft’s ‘real world’ uses of AI & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Nov 14, 2018 by Barry Levine The ads — a static image and a video trailer — display […]
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last summer.
MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why did SAP buy Qualtrics? Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it […]
AdTheorent offers polling ad to target ad campaign based on results
After building a model based on attributes of those who answer polls in specific ways, AdTheorent's machine learning then directs ads at larger pools of similar users.
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.
MarTech Today: Vertebrae’s web-based AR platform for retailers, when to switch to account-based analytics & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AR/VR agency Vertebrae launches web-based AR platform for online retailers Nov 12, 2018 by Barry Levine Called Axis, it enables online visitors to virtually “try on” hats and other accessories and […]
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree detail.
MarTech Today: TAG-certified ad channels reduce IVT, DevOps’ allergies to marketing & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again Nov 9, 2018 by Barry Levine The second annual report on the efforts by this anti-fraud industry […]
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent.
MarTech Today: Adelphic’s subscription pricing, IAB Tech Lab’s final VAST 4.1 version & Invoca’s solution for local branch phone numbers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription Nov 8, 2018 by Barry Levine The DSP says it is the first to offer a software-as-a-service fee, […]
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription
The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms.
Invoca can now dynamically update local branch phone numbers
By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking becomes more streamlined.
MarTech Today: SurveyMonkey survey on brand trust, CDPs are only scratching the surface & more
Here’s our daily recap of what happened in marketing techn0logy, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Another survey shows brand trust affects purchase decisions Nov 7, 2018 by Barry Levine The online survey is yet another indicator that consumer trust of brands affects the bottom line. Don’t […]
Another survey shows brand trust affects purchase decisions
The online survey is yet another indicator that consumer trust of brands affects the bottom line.
MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter Nov 6, 2018 by Barry Levine Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid […]
The Media Trust works with UK publishers and vendors to classify cookies
The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’ browsers.
Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.
MarTech Today: Screen6 launches idSync, federal privacy legislation & why structured data for SEO matters
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Screen6 launches idSync to replace cookie syncing Nov 5, 2018 by Barry Levine The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and […]
Screen6 launches idSync to replace cookie syncing
The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and cookie-challenged mobile devices.
MarTech Today: National Cinemedia’s in-theater movie-based AR game, the proposed US data privacy law & Instagram’s new hashtag search API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: National Cinemedia offers first in-theater AR game for a movie Nov 2, 2018 by Barry Levine Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the […]