Barry Levine

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Digital transformation

MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google slapped with $56.8 million fine for GDPR consent violations Jan 21, 2019 by Greg Sterling The French privacy regulator said Google did not prominently disclose required information to users or validly […]

Digital transformation

MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]

Digital transformation

MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story. Truth […]

Digital transformation

MarTech Today: Adobe adds Progressive Web Apps builder, Kiip targets shopping list data and Campaign Monitor acquires Sailthru and Liveclicker

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds a Progressive Web Apps builder to Magento Jan 15, 2019 by Barry Levine PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web […]

Digital transformation

MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]

Account-based marketing (ABM)

MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]

Digital transformation

MarTech Today: Viewability expectations, Square’s new in-app payments mobile SDK and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 10, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers. Square rolls out […]

Digital transformation

MarTech Today: Location as a targeting and attribution tool, the maturing of ABM and the value of consent

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool Jan 9, 2019 by Greg Sterling Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital […]

Account-based marketing (ABM)

MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean […]

Receive daily marketing news & analysis.