Barry Levine
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Barry Levine

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About Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related topics

Digital transformation
Marketing operations (MOps)
Performance marketing
Customer experience
Salesforce
Marketing management

Barry Levine's latest articles

Digital transformation

MarTech Today: The platform integration requirement for new tools, teach yourself about AI & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For many marketers, platform integration is a ‘must have’ for new tools Nov 28, 2018 by Barry Levine What is often hidden in organizations’ software choices is that many marketers will […]

| Nov 29, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ […]

| Nov 28, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Virgin Holidays powers travel recommendations with social posts Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media. 7 ways to […]

| Nov 27, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain launches its new Identity Central solution Nov 21, 2018 by Barry Levine The identity management provider says this new version of its platform is the first one supporting the new […]

| Nov 26, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair & the exit sign for the data-driven era

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday Nov 20, 2018 by Barry Levine The effort lets kids explore 20 different popular toys, and then generate a […]

| Nov 21, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Integrate’s LinkedIn Native Connector, Snapchat’s Lens Creative Partners & the decisioning dilemma

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Integrate’s LinkedIn Native Connector automates list scrubbing process for leads Nov 19, 2018 by Amy Gesenhues The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form […]

| Nov 20, 2018 at 9:00 am ET

Digital transformation

MarTech Today: PureCars’ new attribution platform, ad associations defend US data privacy framework & Amazon owns smart speaker market

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ […]

| Nov 19, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Build a strategy to grow your ABM program for 2019 Nov 15, 2018 by Peter Isaacson Time to revisit your target account list and explore new channels to tighten alignment […]

| Nov 16, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why did SAP buy Qualtrics? Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it […]

| Nov 14, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Vertebrae’s web-based AR platform for retailers, when to switch to account-based analytics & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AR/VR agency Vertebrae launches web-based AR platform for online retailers Nov 12, 2018 by Barry Levine Called Axis, it enables online visitors to virtually “try on” hats and other accessories and […]

| Nov 13, 2018 at 9:00 am ET

Digital transformation

MarTech Today: TAG-certified ad channels reduce IVT, DevOps’ allergies to marketing & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again Nov 9, 2018 by Barry Levine The second annual report on the efforts by this anti-fraud industry […]

| Nov 12, 2018 at 9:00 am ET
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Digital transformation

MarTech Today: Adelphic’s subscription pricing, IAB Tech Lab’s final VAST 4.1 version & Invoca’s solution for local branch phone numbers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription Nov 8, 2018 by Barry Levine The DSP says it is the first to offer a software-as-a-service fee, […]

| Nov 9, 2018 at 9:00 am ET

Customer data platform (CDP)

MarTech Today: SurveyMonkey survey on brand trust, CDPs are only scratching the surface & more

Here’s our daily recap of what happened in marketing techn0logy, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Another survey shows brand trust affects purchase decisions Nov 7, 2018 by Barry Levine The online survey is yet another indicator that consumer trust of brands affects the bottom line. Don’t […]

| Nov 8, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter Nov 6, 2018 by Barry Levine Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid […]

| Nov 7, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Screen6 launches idSync, federal privacy legislation & why structured data for SEO matters

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Screen6 launches idSync to replace cookie syncing Nov 5, 2018 by Barry Levine The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and […]

| Nov 6, 2018 at 9:00 am ET

Digital transformation

MarTech Today: National Cinemedia’s in-theater movie-based AR game, the proposed US data privacy law & Instagram’s new hashtag search API

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: National Cinemedia offers first in-theater AR game for a movie Nov 2, 2018 by Barry Levine Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the […]

| Nov 5, 2018 at 9:00 am ET