Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.
Barry Levine | Feb 4, 2019 at 5:07 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why clients in-house and what agencies can (and can’t) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn’t a new challenge, but our survey found it tops […]
Barry Levine | Feb 4, 2019 at 9:00 am ETAlthough part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.
Barry Levine | Feb 1, 2019 at 3:18 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The New 5Ps of Marketing Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, […]
Barry Levine | Feb 1, 2019 at 9:00 am ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift Jan 30, 2019 by Greg Sterling A new machine-learning model points to the future of attribution. Blissfully wants to […]
Barry Levine | Jan 31, 2019 at 9:00 am ETThe New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.
Barry Levine | Jan 30, 2019 at 2:15 pm ETHere’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: InsideSales’ new study: AI is ‘becoming a way of life’ for sales Jan 29, 2019 by Barry Levine Nearly three-quarters of surveyed sales pros in the U.S. are now using […]
Barry Levine | Jan 30, 2019 at 9:00 am ETNearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.
Barry Levine | Jan 29, 2019 at 6:04 pm ETFor marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
Barry Levine | Jan 29, 2019 at 1:51 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OpenX becomes first major ad exchange to operate completely in the cloud Jan 28, 2019 by Barry Levine OpenX strikes a $110 million partnership with Google so it can shift its […]
Barry Levine | Jan 29, 2019 at 9:00 am ETOpenX strikes a $110 million partnership with Google so it can shift its resources toward people-based marketing.
Barry Levine | Jan 28, 2019 at 3:28 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP Optimove adds ability to test campaign strategies Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an […]
Barry Levine | Jan 28, 2019 at 9:00 am ETIts new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another, with automated optimization.
Barry Levine | Jan 25, 2019 at 4:59 pm ETWhile MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity.
Barry Levine | Jan 25, 2019 at 2:02 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]
Barry Levine | Jan 25, 2019 at 9:00 am ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or voice […]
Barry Levine | Jan 24, 2019 at 9:00 am ETThis is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of data.
Barry Levine | Jan 23, 2019 at 3:42 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Scott Brinker lays out vision for Second Golden Age of MarTech Jan 22, 2019 by Barry Levine In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to […]
Barry Levine | Jan 23, 2019 at 9:35 am ETIn preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big challenges.
Barry Levine | Jan 22, 2019 at 5:41 pm ETFor cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers.
Barry Levine | Jan 22, 2019 at 5:41 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google slapped with $56.8 million fine for GDPR consent violations Jan 21, 2019 by Greg Sterling The French privacy regulator said Google did not prominently disclose required information to users or validly […]
Barry Levine | Jan 22, 2019 at 9:00 am ETA new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.
Barry Levine | Jan 18, 2019 at 4:10 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]
Barry Levine | Jan 18, 2019 at 9:00 am ETThe IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
Barry Levine | Jan 17, 2019 at 6:24 pm ETNow, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
Barry Levine | Jan 17, 2019 at 12:11 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story. Truth […]
Barry Levine | Jan 17, 2019 at 9:00 am ETFollowing Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.
Barry Levine | Jan 16, 2019 at 12:59 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds a Progressive Web Apps builder to Magento Jan 15, 2019 by Barry Levine PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web […]
Barry Levine | Jan 16, 2019 at 9:00 am ETThis is the first time this valuable intent data will be available to an outside ad network.
Barry Levine | Jan 15, 2019 at 4:24 pm ETPWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile apps.
Barry Levine | Jan 15, 2019 at 3:21 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]
Barry Levine | Jan 15, 2019 at 9:00 am ETThe research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.
Barry Levine | Jan 14, 2019 at 5:19 pm ETThis capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
Barry Levine | Jan 14, 2019 at 2:57 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]
Barry Levine | Jan 14, 2019 at 9:00 am ETThe shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.
Barry Levine | Jan 11, 2019 at 5:39 pm ETA recent report by the research firm indicates that a corner may have been turned for marketing budgets.
Barry Levine | Jan 11, 2019 at 4:21 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 10, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers. Square rolls out […]
Barry Levine | Jan 11, 2019 at 9:00 am ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool Jan 9, 2019 by Greg Sterling Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital […]
Barry Levine | Jan 10, 2019 at 9:00 am ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean […]
Barry Levine | Jan 9, 2019 at 9:00 am ETGartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers.
Barry Levine | Jan 8, 2019 at 5:36 pm ET