Operations
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
The technology is becoming increasingly important to providing digital marketing’s most complete vision.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Performance
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.
Performance
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had.
Experience
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat.
Experience
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat.
Operations
Why marketers need to help manage digital transformations
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital.
Performance
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands.
Operations
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers.
Data
Singular can now track ROI across channels, with deterministic attribution
Its new solution extends the intelligence platform’s ability to see customer journeys across platforms.
Operations
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant.
Management
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.
Management
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.