Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Transformation

MarTech Today: First accredited OTT fraud solution, identity management can pay off and five hurdles RCS must overcome

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Tappx teams with Pixalate for industry-first accredited OTT fraud solution Feb 14, 2019 by Robin Kurzer Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in […]

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MarTech Today: Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Skimlinks launches automated affiliate links for AMP Feb 13, 2019 by Barry Levine The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. […]

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MarTech Today: LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: LiveRamp gives advertisers a way to target users across all of their CTV interactions Feb 11, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include […]

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MarTech Today: Verizon Media survey on 5G, Ads.txt looks vulnerable and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to […]

Transformation

MarTech Today: New survey on texting for business, women love mobile games and how Facebook’s use of blockchain could affect marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: New survey: Consumers are texting to businesses that aren’t set up to respond Feb 7, 2019 by Barry Levine The report, by texting solution provider Zipwhip, surveyed consumers and businesses […]

Transformation

MarTech Today: 5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: What impact will 5G have on marketing and advertising? Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we […]