Marketing Management
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Marketing Management
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.
Barry Levine | Feb 18, 2019 at 2:38 pm ETCustomer & Digital Experience
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs.
Barry Levine | Feb 15, 2019 at 4:34 pm ETMarketing Operations
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers.
Barry Levine | Feb 15, 2019 at 11:38 am ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tappx teams with Pixalate for industry-first accredited OTT fraud solution Feb 14, 2019 by Robin Kurzer Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad […]
Barry Levine | Feb 15, 2019 at 9:00 am ETMarketing Operations
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows.
Barry Levine | Feb 14, 2019 at 1:39 pm ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Skimlinks launches automated affiliate links for AMP Feb 13, 2019 by Barry Levine The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. Adjust […]
Barry Levine | Feb 14, 2019 at 9:00 am ETPerformance Marketing
The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.
Barry Levine | Feb 13, 2019 at 4:44 pm ETPerformance Marketing
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
Barry Levine | Feb 13, 2019 at 3:47 pm ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, […]
Barry Levine | Feb 13, 2019 at 9:00 am ETMarketing Operations
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.
Barry Levine | Feb 12, 2019 at 4:30 pm ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp gives advertisers a way to target users across all of their CTV interactions Feb 11, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT […]
Barry Levine | Feb 12, 2019 at 9:00 am ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality […]
Barry Levine | Feb 11, 2019 at 9:00 am ETPerformance Marketing
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore different solutions.
Barry Levine | Feb 11, 2019 at 8:02 am ETCustomer & Digital Experience
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.
Barry Levine | Feb 8, 2019 at 3:38 pm ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New survey: Consumers are texting to businesses that aren’t set up to respond Feb 7, 2019 by Barry Levine The report, by texting solution provider Zipwhip, surveyed consumers and businesses about […]
Barry Levine | Feb 8, 2019 at 9:00 am ETPerformance Marketing
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts.
Barry Levine | Feb 7, 2019 at 2:08 pm ETPerformance Marketing
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
Barry Levine | Feb 7, 2019 at 9:15 am ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What impact will 5G have on marketing and advertising? Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we asked […]
Barry Levine | Feb 7, 2019 at 9:00 am ETCustomer & Digital Experience
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
Barry Levine | Feb 6, 2019 at 1:06 pm ETDigital Transformation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Prepare to say goodbye to Facebook ad set budgets Feb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September. Webinar: 3 Types of […]
Barry Levine | Feb 6, 2019 at 9:00 am ET