An AR Halloween pre-show invades movie theaters
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday.
Barry Levine | Oct 10, 2018 at 4:23 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital Element launches the ‘first IP-to-Point of Interest’ database Oct 9, 2018 by Barry Levine It’s more granular and reliable than GPS-to-POI, says the Atlanta company. Adobe completes Magento integration, aims […]
Barry Levine | Oct 10, 2018 at 8:59 am ETThe integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside Experience Manager.
Barry Levine | Oct 9, 2018 at 5:34 pm ETIt’s more granular and reliable than GPS-to-POI, says the Atlanta company.
Barry Levine | Oct 9, 2018 at 5:10 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease […]
Barry Levine | Oct 9, 2018 at 9:00 am ETNow entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.
Barry Levine | Oct 8, 2018 at 5:31 pm ETConversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots.
Barry Levine | Oct 8, 2018 at 3:18 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads […]
Barry Levine | Oct 8, 2018 at 9:00 am ETWatson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.
Barry Levine | Oct 5, 2018 at 4:10 pm ETWith Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.
Barry Levine | Oct 5, 2018 at 1:35 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’ Oct 4, 2018 by Barry Levine It’s about finding the opportunity to generate attention, he said, […]
Barry Levine | Oct 5, 2018 at 9:00 am ETVisually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets.
Barry Levine | Oct 4, 2018 at 7:00 pm ETIt’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.
Barry Levine | Oct 4, 2018 at 12:19 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The future is now: How AI, blockchain may solve some of the industry’s biggest challenges Oct 3, 2018 by Robin Kurzer Some of the most seasoned marketers in the industry tell […]
Barry Levine | Oct 4, 2018 at 9:00 am ET‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’
Barry Levine | Oct 3, 2018 at 1:23 pm ETThree MarTech announcements show the boundaries are moving for AI, CDP and e-payments.
Barry Levine | Oct 3, 2018 at 1:12 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe makes its venerable PDF more collaborative Oct 2, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of […]
Barry Levine | Oct 3, 2018 at 9:00 am ETOnline commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.
Barry Levine | Oct 2, 2018 at 9:30 am ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
Barry Levine | Oct 2, 2018 at 9:00 am ETSeveral components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Barry Levine | Oct 1, 2018 at 4:16 pm ETSeveral components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Barry Levine | Oct 1, 2018 at 3:55 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation […]
Barry Levine | Oct 1, 2018 at 9:00 am ETThe San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
Barry Levine | Sep 28, 2018 at 3:26 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ Video […]
Barry Levine | Sep 28, 2018 at 9:00 am ETIn a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.
Barry Levine | Sep 28, 2018 at 8:31 am ETThe ad platform's new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’
Barry Levine | Sep 27, 2018 at 6:31 pm ETThe OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.
Barry Levine | Sep 27, 2018 at 6:27 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or […]
Barry Levine | Sep 27, 2018 at 9:00 am ETSeparately, the two marketing intelligence companies are choosing to make available valuable information from their platforms.
Barry Levine | Sep 26, 2018 at 3:43 pm ETThis is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads.
Barry Levine | Sep 26, 2018 at 1:22 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]
Barry Levine | Sep 26, 2018 at 9:00 am ETThe creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.
Barry Levine | Sep 25, 2018 at 5:54 pm ETNow available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
Barry Levine | Sep 25, 2018 at 1:59 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe’s new Virtual Analyst doesn’t need questions to provide answers Sep 24, 2018 by Barry Levine The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights […]
Barry Levine | Sep 25, 2018 at 9:00 am ET“The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D animation and audio clips.
Barry Levine | Sep 24, 2018 at 3:56 pm ETThe AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being asked.
Barry Levine | Sep 24, 2018 at 3:41 pm ETHere’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B […]
Barry Levine | Sep 24, 2018 at 9:00 am ETAt least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and vendors."
Barry Levine | Sep 21, 2018 at 2:15 pm ETHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on […]
Barry Levine | Sep 21, 2018 at 9:00 am ETThe customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
Barry Levine | Sep 20, 2018 at 5:19 pm ET