MarTech Today: Vertebrae’s web-based AR platform for retailers, when to switch to account-based analytics & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AR/VR agency Vertebrae launches web-based AR platform for online retailers Nov 12, 2018 by Barry Levine Called Axis, it enables online visitors to virtually “try on” hats and other accessories and […]

By
November 13, 2018 • 2 minutes read

Table of Contents

    Spy on Any Website

    Get traffic data and keyword intel on competitors instantly.

    Martech Today Feat 10 Tbs955

    Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

    From MarTech Today:

    • AR/VR agency Vertebrae launches web-based AR platform for online retailers
      Nov 12, 2018 by Barry Levine
      Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree detail.
    • 3 signs it’s time to make the switch to account-based analytics
      Nov 12, 2018 by Sponsored Content: Terminus
      If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]

    From Marketing Land:

    • Facebook Attribution deep dive: Democratizing attribution for digital marketers
      Nov 12, 2018 by Simon Poulton
      Facebook has put aside any platform bias and now there is a way to compare performance across platforms.
    • Last chance: Save $450 on a seat at SMX West
      Nov 12, 2018 by Marketing Land
      Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for: 30+ tactic-rich sessions and inspirational keynotes Networking events where you’ll meet speakers and peers Guaranteed white-hat tactics from trusted practitioners Top-shelf amenities that make attending productive and convenient, including hot meals, WiFi and more.

    Recommended Articles

    From Around The Web:

    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

    Related topics

    Digital transformation
    Barry Levine

    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

    View Author Profile
    Google

    Add us as a preferred source on Google

    Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.

    Add Martech Now

    Related Articles

    Related Articles