Contributor

Barry Levine

About Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related topics

Digital transformation

Marketing operations (MOps)

Performance marketing

Customer experience

Barry Levine's latest articles

Customer experience

National Cinemedia offers first in-theater AR game for a movie

Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.

Barry Levine | Nov 2, 2018 at 3:03 pm ET

Digital transformation

MarTech Today: Simulmedia’s new direct-to-consumer TV ad marketplace, Vote.org tries to reach the unreachable & the new wave of email innovation

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV Nov 1, 2018 by Barry Levine Dollar Shave Club, Casper mattresses and the like now have a TV ad […]

Barry Levine | Nov 2, 2018 at 9:00 am ET

Marketing operations (MOps)

Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable

The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.

Barry Levine | Nov 1, 2018 at 6:34 pm ET

Performance marketing

Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.

Barry Levine | Nov 1, 2018 at 3:58 pm ET

Digital transformation

MarTech Today: Data warehouse versus data lake, personalization without creepiness & Amazon versus the duopoly

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What’s the difference between a data warehouse and a data lake? Oct 31, 2018 by Barry Levine For marketers, the difference is more than just the choice […]

Barry Levine | Nov 1, 2018 at 9:00 am ET

MarTech Landscape: What’s the difference between a data warehouse and a data lake?

For marketers, the difference is more than just the choice of metaphors.

Barry Levine | Oct 31, 2018 at 4:52 pm ET

Digital transformation

MarTech Today: Ipsos buys Synthesio, why data onboarding matters & best practices for tag management

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Research firm Ipsos buys social listening platform Synthesio Oct 30, 2018 by Barry Levine The move is the latest in a series of acquisitions and mergers that are turning social media […]

Barry Levine | Oct 31, 2018 at 9:00 am ET

Performance marketing

Quick guidelines for getting users info they need in chatbots

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.

Barry Levine | Oct 30, 2018 at 4:40 pm ET

Performance marketing

Research firm Ipsos buys social listening platform Synthesio

The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.

Barry Levine | Oct 30, 2018 at 1:58 pm ET

Digital transformation

MarTech Today: Vimeo integrates with LinkedIn, the latest version of Facebook’s Marketing API & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Vimeo integrates with LinkedIn to enable video publishing to company pages Oct 29, 2018 by Amy Gesenhues Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. […]

Barry Levine | Oct 30, 2018 at 9:00 am ET

Digital transformation

MarTech Today: CRMs in a CDP world, Amazon ad tools & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]

Barry Levine | Oct 29, 2018 at 9:00 am ET

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Marketing operations (MOps)

Is there a place for CRMs in a CDP world?

Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.

Barry Levine | Oct 26, 2018 at 4:40 pm ET

Performance marketing

Amazon advertisers are in the market for campaign automation tools

Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.

Barry Levine | Oct 26, 2018 at 1:08 pm ET

Digital transformation

MarTech Today: Google’s Q3, Kochava launches Traffic Index & 80 percent of Amazon advertisers will increase budgets

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google Q3 results: Strong earnings beat expectations but revenues fall short Oct 25, 2018 by Greg Sterling Revenues were $33.7 billion, earnings were $13.06 billion. Kochava launches its Traffic Index to […]

Barry Levine | Oct 26, 2018 at 9:00 am ET

Performance marketing

Kochava launches its Traffic Index to spotlight top 20 mobile ad networks

The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.

Barry Levine | Oct 25, 2018 at 5:52 pm ET

Digital transformation

MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to […]

Barry Levine | Oct 25, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Smaato adds machine learning, Skyword merges with TrackMaven & Google responds to large ad fraud operation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SSP Smaato adds machine learning for directing inventory to DSPs Oct 23, 2018 by Barry Levine With this boost, the company says, its Automated Traffic Curation can better match in-app ad […]

Barry Levine | Oct 24, 2018 at 9:00 am ET

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Performance marketing

SSP Smaato adds machine learning for directing inventory to DSPs

With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.

Barry Levine | Oct 23, 2018 at 5:54 pm ET

Customer experience

Skyword merges with TrackMaven to create a content marketing platform with more insights

Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.

Barry Levine | Oct 23, 2018 at 3:59 pm ET

Digital transformation

MarTech Today: Oracle launches a ‘CDP-plus,’ implementing full-scale cross-channel attribution & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle launches a ‘CDP-plus’ for its clouds Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for […]

Barry Levine | Oct 23, 2018 at 9:00 am ET

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Marketing operations (MOps)

Oracle launches a ‘CDP-plus’ for its clouds

Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

Barry Levine | Oct 22, 2018 at 2:58 pm ET

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Digital transformation

MarTech Today: Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps […]

Barry Levine | Oct 22, 2018 at 9:00 am ET

Performance marketing

Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.

Barry Levine | Oct 19, 2018 at 2:46 pm ET

Digital transformation

MarTech Today: Customers want more data control, Fizziology matches brands with athletes & how Autodesk gave its chatbot the smarts

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Consumers say they want much more control over their personal data Oct 18, 2018 by Greg Sterling 91 percent of survey respondents expressed a desire to have more control or block […]

Barry Levine | Oct 19, 2018 at 9:00 am ET

Marketing operations (MOps)

Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

The matchmaking is based on social posts by brand advocates and by the athletes themselves.

Barry Levine | Oct 18, 2018 at 6:52 pm ET

Performance marketing

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

CAAF is focused on performance ad fraud on mobile devices.

Barry Levine | Oct 18, 2018 at 2:38 pm ET

Digital transformation

MarTech Today: Google launches AdLingo, InMobi buys Sprint’s ad firm & Fullscreen offers a YouTube brand safety tool

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ushers in the Age of Conversational Ads with the launch of AdLingo Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, […]

Barry Levine | Oct 18, 2018 at 9:00 am ET

Performance marketing

Google ushers in the Age of Conversational Ads with the launch of AdLingo

The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

Barry Levine | Oct 17, 2018 at 5:57 pm ET

Performance marketing

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.

Barry Levine | Oct 17, 2018 at 3:51 pm ET

Performance marketing

Fullscreen offers marketers another YouTube brand safety tool

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.

Barry Levine | Oct 17, 2018 at 9:54 am ET

Digital transformation

MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]

Barry Levine | Oct 17, 2018 at 9:00 am ET

Autopilot-Collaborate

Marketing operations (MOps)

Autopilot debuts real-time collaborative customer journey map

The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.

Barry Levine | Oct 16, 2018 at 2:24 pm ET

Digital transformation

MarTech Today: Braze launches an app ecosystem, Semcasting’s ‘first self-serve deterministic attribution platform’ & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Braze launches an app ecosystem with more than 45 integrations Oct 15, 2018 by Barry Levine Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it […]

Barry Levine | Oct 16, 2018 at 9:00 am ET

attribution

Semcasting unveils ‘first self-serve deterministic attribution platform’

Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service.

Barry Levine | Oct 15, 2018 at 6:07 pm ET

Customer experience

Braze launches an app ecosystem with more than 45 integrations

Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach.

Barry Levine | Oct 15, 2018 at 5:19 pm ET

Digital transformation

MarTech Today: Realeyes’ new Attention Metric, Freshworks launches ‘omnibot’ AI engine & attackers took data from 29 million Facebook users

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Realeyes says it can measure if people are paying attention to ads Oct 12, 2018 by Robin Kurzer The company’s new Attention Metric measures actions that signal a lack of attention, such […]

Barry Levine | Oct 15, 2018 at 9:00 am ET

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Digital transformation

MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data give […]

Barry Levine | Oct 12, 2018 at 9:00 am ET

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Performance marketing

Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns

The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.

Barry Levine | Oct 11, 2018 at 5:36 pm ET

Connected TV and OTT

MarTech Today: Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Oct 10, 2018 by Barry Levine Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and […]

Barry Levine | Oct 11, 2018 at 9:00 am ET

Performance marketing

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.

Barry Levine | Oct 10, 2018 at 5:46 pm ET

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