Barry Levine

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Digital transformation

MarTech Today: Videolicious’ new platform, Amazon adopts MRC standard for attribution and more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more Jan 4, 2019 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that […]

Digital transformation

MarTech Today: Cision buys Falcon.io, supercharge your martech stack and the future of the store

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cision buys Falcon.io, adding social management features to its earned media stack Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, […]

Customer data platform (CDP)

MarTech Today: Growth in CDP sector, how advertisers are overpaying for inventory and the evolution of ad tech in 2019

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP sector grew 23%, saw first major acquisitions in second half of 2018 Jan 2, 2019 by Barry Levine The CDP Institute’s semi-annual study also says that more startups are launching […]

Digital transformation

MarTech Today: IAB Tech Lab’s podcast measurement compliance, Amazon says no to Alexa ads & IBM touts Director of Marketing Data role

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab rolls out podcast measurement compliance certification program Dec 18, 2018 by Robin Kurzer NPR, Rawvoice/Blubrry are the first to gain certification. Amazon VP reaffirms: ‘No plans’ for ads […]

Digital transformation

MarTech Today: Bridging the gap between IT and marketing, agencies looking to win over new CMOs & more

Here’s our daily recap of what happened in  marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech […]

Digital transformation

MarTech Today: YouTube brand safety solutions from IAS and DoubleVerify, the 2019 Stackie Awards & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. Want […]

Digital transformation

MarTech Today: Branch launches cross-channel cohort analysis, your sales team’s recommendations & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Branch launches cross-channel cohort analysis for app marketers Dec 13, 2018 by Barry Levine The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. […]

Digital transformation

MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jivox adds visual journey maps, site content to its resume Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns. How […]

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