MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on November 7, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
Nov 6, 2018 by Barry Levine
Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms. - The Media Trust works with UK publishers and vendors to classify cookies
Nov 6, 2018 by Barry Levine
The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’ browsers. - LinkedIn reorients Campaign Manager with objective-based campaign workflow
Nov 6, 2018 by Amy Gesenhues
This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July. - Walking the CX talk
Nov 6, 2018 by Debbie Qaqish
Whether you’re assessing your own company’s status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.
From Marketing Land:
- Limited time: Lock in exclusive savings to SMX West
Nov 6, 2018 by Marketing Land
Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon!
- Why the SaaS model is right for programmatic
Nov 6, 2018 by Tim Vanderhook
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. - Company execs could go to jail for misusing data under proposed U.S. data privacy law
Nov 5, 2018 by Robin Kurzer
The GDPR-style federal legislation also provides penalties of up to 4% of a company’s annual income.
From Around The Web:
- The Entrepreneur’s Guide To Ad Tech Business Models, AdExchanger
- A startup claims to have cracked the code on sophisticated measurement for TV ads, and now 30 brands are testing its technology, Business Insider
- A mythbusting look at proximity marketing: Integrations and campaign best practices, Marketing Tech
- How Disparate Systems Complicate Martech Strategies, eMarketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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