MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
  Nov 6, 2018 by Barry Levine
  Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.
• The Media Trust works with UK publishers and vendors to classify cookies
  Nov 6, 2018 by Barry Levine
  The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’ browsers.
• LinkedIn reorients Campaign Manager with objective-based campaign workflow
  Nov 6, 2018 by Amy Gesenhues
  This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July.
• Walking the CX talk
  Nov 6, 2018 by Debbie Qaqish
  Whether you’re assessing your own company’s status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.

From Marketing Land:

• Limited time: Lock in exclusive savings to SMX West
  Nov 6, 2018 by Marketing Land
  Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon!
  
• Why the SaaS model is right for programmatic
  Nov 6, 2018 by Tim Vanderhook
  By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
• Company execs could go to jail for misusing data under proposed U.S. data privacy law
  Nov 5, 2018 by Robin Kurzer
  The GDPR-style federal legislation also provides penalties of up to 4% of a company’s annual income.

From Around The Web:

• The Entrepreneur’s Guide To Ad Tech Business Models, AdExchanger
• A startup claims to have cracked the code on sophisticated measurement for TV ads, and now 30 brands are testing its technology, Business Insider
• A mythbusting look at proximity marketing: Integrations and campaign best practices, Marketing Tech
• How Disparate Systems Complicate Martech Strategies, eMarketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.