MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter Nov 6, 2018 by Barry Levine Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Limited time: Lock in exclusive savings to SMX West
    Nov 6, 2018 by Marketing Land
    Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon!
  • Why the SaaS model is right for programmatic
    Nov 6, 2018 by Tim Vanderhook
    By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
  • Company execs could go to jail for misusing data under proposed U.S. data privacy law
    Nov 5, 2018 by Robin Kurzer
    The GDPR-style federal legislation also provides penalties of up to 4% of a company’s annual income.

From Around The Web:


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About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.