MarTech Today: The platform integration requirement for new tools, teach yourself about AI & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• For many marketers, platform integration is a ‘must have’ for new tools
  Nov 28, 2018 by Barry Levine
  What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.
• Do more with your data with data orchestration
  Nov 28, 2018 by Digital Marketing Depot
  The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike. […]
• Teach yourself about machine learning and artificial intelligence
  Nov 28, 2018 by Pamela Parker
  Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.

From Marketing Land:

• Compare 15 top marketing automation platforms
  Nov 28, 2018 by Digital Marketing Depot
  Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]
• Why Disney, Microsoft and Home Shopping Network attend SMX West
  Nov 27, 2018 by Marketing Land
  For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX […]
• Cheetah mobile and another Chinese firm accused of mobile ad download fraud
  Nov 27, 2018 by Greg Sterling
  A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.

From Around The Web:

• Instagram is now using AI to describe photos for users with visual impairments, The Verge
• A CIO’s guide to AI dashboards | Healthcare IT News, www.healthcareitnews.com
• A First-Timer’s Guide to Turning AR Into ROI, www.entrepreneur.com
• Confused by AI Hype and Fear? You’re Not Alone, www.cmswire.com
• Report: How Event Marketing Data Has Broad Ripple Effects: Associations Now, associationsnow.com