MarTech Today: PureCars’ new attribution platform, ad associations defend US data privacy framework & Amazon owns smart speaker market

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• PureCars launches an attribution platform just for car dealerships
  Nov 16, 2018 by Barry Levine
  The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ unique problem of attribution.
• The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
  Nov 16, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Group of ad associations defends current U.S. data privacy regulatory framework
  Nov 16, 2018 by Robin Kurzer
  The coalition says that ‘reasonable data practices should be expressly permitted and encouraged.’
  

From Marketing Land:

• Unlock multi-touch attribution with CRM campaign tracking
  Nov 16, 2018 by Heather Cooan
  If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.
• Analyst: Amazon Echo owns 75 percent of global smart speaker market
  Nov 16, 2018 by Greg Sterling
  Google had beaten Amazon in device shipments in the previous two quarters.

From Around The Web:

• Amazon Web Services rolls out new security feature to prevent accidental S3 data leaks, ZDNet
• Google Cloud CEO Greene being replaced by former Oracle exec Kurian, CNBC
• The Next Frontier for IT: AI Ethics, CMSWire
• Martech Is Eating Up CMOs’ Budgets, eMarketer
• Could machine learning provide the key to measuring a customer journey? Marketing Tech News

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.