Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Akamai buys identity provider Janrain Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of […]
With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more Jan 4, 2019 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that […]
With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cision buys Falcon.io, adding social management features to its earned media stack Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, […]
The company can now offer a full social media listening and management suite, along with its PR tools.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP sector grew 23%, saw first major acquisitions in second half of 2018 Jan 2, 2019 by Barry Levine The CDP Institute’s semi-annual study also says that more startups are launching […]
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.
Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and search this year.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab rolls out podcast measurement compliance certification program Dec 18, 2018 by Robin Kurzer NPR, Rawvoice/Blubrry are the first to gain certification. Amazon VP reaffirms: ‘No plans’ for ads […]
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.
With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech […]
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. Want […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Branch launches cross-channel cohort analysis for app marketers Dec 13, 2018 by Barry Levine The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. […]
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jivox adds visual journey maps, site content to its resume Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns. How […]
Marketers can use the tools to coordinate site and email messages around ad campaigns.
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Human vs machine intelligence: how to win when ‘duplicate’ content is unique Dec 11, 2018 by Sponsored Content: OnCrawl As impressive as machine learning and algorithm-based intelligence can be, they often […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands Dec 10, 2018 by Barry Levine Maven can make recommendations for chatbots — from LivePerson or other platforms — to […]
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a live text chat.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, […]
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity […]
The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block.
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How to build a marketing operations organization out of chaos Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to […]
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WordPress to release 5.0, with its Gutenberg editor, this week Dec 4, 2018 by Amy Gesenhues But many website owners and managers are not thrilled with this release coming so soon, […]
Data management platform (DMP)
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product.
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product.
Audience Manager can now subtract traits in a lookalike model and report impressions by user segment.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab issues revised ads.txt for apps Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps. The MarTech Minute: Sublimes’ new mobile ad units, […]
The spec for app-ads.txt brings ad inventory verification to apps.
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Claritas buys Barometric, marrying user segmentation with attribution Nov 29, 2018 by Barry Levine Together, the companies say they will be able to offer targeting and optimization for ads. Facebook passes […]