Barry Levine

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Digital transformation

MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The New 5Ps of Marketing Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, […]

Digital transformation

MarTech Today: YouTube partners with NCS, Blissfully manages cloud apps and top digital agency concerns

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift Jan 30, 2019 by Greg Sterling A new machine-learning model points to the future of attribution. Blissfully wants to […]

Digital transformation

MarTech Today: New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: InsideSales’ new study: AI is ‘becoming a way of life’ for sales Jan 29, 2019 by Barry Levine Nearly three-quarters of surveyed sales pros in the U.S. are now using […]

Digital transformation

MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OpenX becomes first major ad exchange to operate completely in the cloud Jan 28, 2019 by Barry Levine OpenX strikes a $110 million partnership with Google so it can shift its […]

Digital transformation

MarTech Today: Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP Optimove adds ability to test campaign strategies Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an […]

Digital transformation

MarTech Today: Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]

Digital transformation

MarTech Today: Clik adds CrunchBot, Chrome API may disable most ad blockers and Cision acquires TrendKite

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or voice […]

Digital transformation

MarTech Today: Scott Brinker’s Second Golden Age of MarTech, how one marketer uses a chatbot and Beeswax funding news

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Scott Brinker lays out vision for Second Golden Age of MarTech Jan 22, 2019 by Barry Levine In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to […]

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