MarTech Today: Integrate’s LinkedIn Native Connector, Snapchat’s Lens Creative Partners & the decisioning dilemma

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
  Nov 19, 2018 by Amy Gesenhues
  The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer’s CRM.
• Snapchat’s Lens Creative Partners program helps brands find AR filter creators
  Nov 19, 2018 by Amy Gesenhues
  Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.
• The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
  Nov 19, 2018 by Alex Yoder
  Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.

From Marketing Land:

• Send your team to SMX West to amplify learning and savings!
  Nov 19, 2018 by Marketing Land
  Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives.
• Instagram strips out fake ‘likes’ tied to 3rd-party apps
  Nov 19, 2018 by Amy Gesenhues
  Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.
• Snapchat’s Lens Creative Partners program helps brands find AR filter creators
  Nov 19, 2018 by Amy Gesenhues
  Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.

From Around The Web:

• 7 Ways to Balance Personalization and Data Protection, Movable Ink Blog
• How eBay is building server-side ad tech to chase ad budgets – Digiday, digiday.com
• Three Steps To Take Before You Commit To A Marketing Automation Software, www.forbes.com
• AI is Getting More Emotional: Adding Psychology to Marketing Automation | CustomerThink, customerthink.com
• Don’t Let Technology Turn Your Employees Into Robots, www.forbes.com
• Surveillance marketing: Too much personalization can hurt your brand | VentureBeat, venturebeat.com
• Why Data Silos Are Bad For Business, www.forbes.com