MarTech Today: Adelphic’s subscription pricing, IAB Tech Lab’s final VAST 4.1 version & Invoca’s solution for local branch phone numbers
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on November 9, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription
Nov 8, 2018 by Barry Levine
The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms. - IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback
Nov 8, 2018 by Robin Kurzer
Marketers can provide a single video ad type that will work with many kinds of players. - Invoca can now dynamically update local branch phone numbers
Nov 8, 2018 by Barry Levine
By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking becomes more streamlined.
From Marketing Land:
- Report: As Facebook portal goes on sale, smart speaker growth is slowing
Nov 8, 2018 by Greg Sterling
There are now 53 million smart speaker devices in U.S. households according to an analyst firm’s estimate. - Snapchat integrates with Comscore to measure Discover channel traffic
Nov 7, 2018 by Amy Gesenhues
The third-party measurement firm will show publishers’ reach on Discover.
From Around The Web:
- Portal and Portal+ Shipping Now, Facebook Newsroom
- Sundar Pichai of Google: “Technology Doesn’t Solve Humanity’s Problems”, The New York Times
- Could machine learning provide the key to measuring a customer journey? – Marketing Tech News, www.marketingtechnews.net
- Finding consent – data integration for post-GDPR architecture | Mobile Marketing Magazine, mobilemarketingmagazine.com
- IoT’s Impact on Customer Experience? Immediate, Significant, Unavoidable, www.cmswire.com
- Is Marketing with Artificial Intelligence (AI) Now a User Friendly Experience?, www.business2community.com
- Marketing Automation Trends To Pay Attention To For 2019, www.forbes.com
- Measurement Week: How to Evaluate VR and AR, www.prnewsonline.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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