MarTech Today: Nat Geo and Oath’s ads for VR, Microsoft’s ‘real world’ uses of AI & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Nov 14, 2018 by Barry Levine The ads — a static image and a video trailer — display […]
Barry Levine on November 15, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
Nov 14, 2018 by Barry Levine
The ads — a static image and a video trailer — display inside VR environments, the first commercial use for a capability Oath announced last summer. - Registration for MarTech is open!
Nov 14, 2018 by MarTech Today
MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San Jose for best practices and relevant case studies from senior marketers just like you. The best conference I attended this year. […] - LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
Nov 14, 2018 by Amy Gesenhues
LinkedIn says the Q4 product release for the sales management platform is the biggest to date. - Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Nov 14, 2018 by Greg Sterling
Announcement part of a number of AI-related innovations announced today.
From Marketing Land:
- Registration for MarTech is open!
Nov 14, 2018 by Marketing Land
MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San Jose, California for best practices and relevant case studies from senior marketers just like you. - LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
Nov 13, 2018 by Amy Gesenhues
The new LinkedIn Pages are currently rolling out in the U.S.
Online Marketing News From Around The Web:
- 3 Tools to Analyze Content for Marketing, Practical Ecommerce
- Will AR Bring Together the Best of Online and Offline Shopping?, Street Fight
- Are Marketers Protecting Customer Data? – eMarketer Trends, Forecasts & Statistics, www.emarketer.com
- How AI-led Marketing Can Drive Customer Engagement, www.entrepreneur.com
- The Delicate Balance of Tech Stack Decision-Making, www.cmswire.com
- ThoughtSpot Brings Search-Based Analytics to Google Cloud – SDxCe, www.sdxcentral.com
- While Tempting, B-to-B Marketers Need to Approach Emerging Tech With Skepticism – Adweek, www.adweek.com
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