Lush UK bids farewell to social. Will other brands follow suit?
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move.
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move.
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges, according to digital services marketing leader Stephanie Feldman.
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing.
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work.
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
Contributor Jon Schepke shares his MarTech West takeaway about the complexity of the landscape and why CMOs need to keep up with the rapidly evolving ecosystem.
The app-based platform that captures leads during in-person events and delivers them straight to the sales team.
It's time to take off the blindfold and put energy into engaging the actual needs of your accounts. Here are four pragmatic steps toward capturing the real demand.
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and advertisers.
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform.
Gupta found his engineering background gave him the perspective to shake up the rules of marketing.
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS.
Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective processes.
The expansion reflects growing demand and programmatic capabilities for DOOH.
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed CMO.
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at scale.
Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for dynamic objects, improved Snap Kit capabilities for partners and third-party apps, and more.
Lewnes discussed marketing technology trends and why robots will never replace marketers.
Launching a successful new product means truly understanding your consumers and what they need.
Marketing technologies are taking new shape in response to several factors, not least of which is the cloud.
Women in marketing operation and marketing technology positions also less likely to have received promotions.
Vendors that meet five key capability requirements will be eligible for RealCDP certification.
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Read the fine print on this year's Stackie Award-winning entries in our martech stack gallery.
Read the fine print on this year's Stackie Award entries in our martech stack gallery.
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott Brinker.
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott Brinker.
A wide range of video-focused performance updates are available in the Adobe Creative Cloud’s latest update, including an innovative content-aware fill that removes unwanted objects from videos, among others.
The solution analyzes behaviors that precede conversion actions to identify granular audience targets.
The capability will work on any device with the Google Assistant and is targeted to regular Walmart shoppers.
The network will stop serving ads May 1 as eBay shifts focus to first-party ad solutions.
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer's site to what's on Amazon.
Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns.
Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring efficiency of one-to-one targeting.