WhatsApp future vision: ‘Private commerce’ and payments
Facebook introduces Business Catalog for WhatsApp to showcase products.
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
Twitter puts focus on exclusive media partnerships to attract video advertisers
The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV.
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in GTM.
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint […]
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
The ads.txt standard will be the default setting for campaigns in Display & Video 360 as of August.
We must demand a higher standard of quality for online advertising
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet.
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Study reported that 78 percent of listeners say they don’t mind podcast ads.
Location-based marketing: What works and what doesn’t in a campaign
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. Download your copy to find out: […]
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for […]
Shopify adds new Facebook, Snapchat ad buying options from the ecommerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify.
Screening the screenless: Marketing’s next frontier
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices.
Amazon advertising growth slowed again in Q1: Does it matter?
Amazon's advertising business grew around 36% in Q1 2019.
Privacy could be hurting Facebook Portal sales
The devices don't appear to have sold well; is it competition or privacy -- or both?
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and devices.
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.
Buying audience data: A lesson from 4 Subway marketing slogans
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway.
Snap Select will let advertisers reserve video inventory at fixed CPM
Snap is also rolling out a 'Proposals' tool for media buyers to approve Snap Select ad plans.