Unstoppable trends every B2B marketer must embrace to drive growth
The ability to measure areas of investment will help us be smarter marketers.
More from MarTech: Page 4
Vimeo bulks up its stock video inventory, giving video marketers access to more footage
Paid members are be able to use the 1,000 stock clips added to Vimeo's Stock Essentials collection without paying extra licensing fees.
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details.
How LinkedIn measures what matters to drive results
Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting there.
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
The "Why am I seeing this ad?" notification will also name any agencies or marketing partners that worked with the advertiser to create the ad.
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real time.