Digital transformation

MarTech Today: Targeting ads by your driving behavior, Ogury’s competitor intelligence solution & Google’s new mobile benchmarking tools

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores Feb 27, 2018 by Barry Levine The Answer Marketplace, says its parent, is the first of […]

Performance marketing

Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]

Digital transformation

MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only apply to known users. Supreme Court to hear case […]

Digital transformation

MarTech Today: IVEP’s new interactive video platform, our guide to iPaaS & Microsoft 365’s info protection strategy for GDPR

Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The IVEP Association is readying an ambitious new smart video platform for web and TV Feb 23, 2018 by Barry Levine Transactions will be recorded onto blockchain, and tokens are intended to […]

Digital transformation

MarTech Today: Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Net Neutrality repeal set for April 23 unless litigation or state action stops it Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to […]

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