The power of shared beliefs: Market what you believe, not only what you do
Rather than focusing on your products or services, contributor Matt Zilli suggests you'll be most successful if you demonstrate to customers that you share their values.
More from MarTech: Page 4
How should retailers respond to Amazon Go? 7 experts weigh in
Retailers need to invest in people and technology -- but also use data more effectively to improve the in-store experience.
IAB’s first publication on blockchain in advertising paints an optimistic picture
The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can.
MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice & AI is here and now
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pixability guarantees YouTube brand safety for advertisers Feb 9, 2018 by Ginny Marvin Two new solutions offer refunds on YouTube placements that don’t meet each advertiser’s own brand-safe criteria. The MarTech Minute: […]
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]
Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere
If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.
The MarTech Minute: Shim promoted to Slack CFO, industry vets form Metaforce consultancy and more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not
To address advertisers’ transparency concerns, last year Facebook said it would provide all advertisers with reports of where their ads could and did appear. But many brands are still waiting for access.
Pixability guarantees YouTube brand safety for advertisers
Two new solutions offer refunds on YouTube placements that don't meet each advertiser's own brand-safe criteria.
IAB publishes GDPR advice for advertisers who use OpenRTB
The organization also announced the formation of a GDPR Technical Working Group.
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week
Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.
How to respond when customers get sour on social media
Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media.
Adobe keeps Sensei busy with new content assignments
The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe Experience Manager.
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click promo.
MarTech Today: Adobe Sensei’s new content assignments, Pinterest’s Lens for text searches & Apple HomePod’s mixed reviews
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe keeps Sensei busy with new content assignments Feb 8, 2018 by Barry Levine The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe […]
Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts
Facebook’s downvoting test only applies to comments on public Page posts and does not affect how posts, comments or Pages are ranked.
Marketing Day: Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
There is no ‘I’ in successful ABM
Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program.
Pinterest will let people use its image-recognizing Lens feature to augment text searches
A year after debuting Lens, Pinterest records more than 600M visual searches from people each month.
Does trust matter more than growth? Salesforce’s Benioff thinks so.
In this age of diminishing trust, contributor Joe Hyland argues it's time for marketing leaders to shift their emphasis.
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year.
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance.
Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
What marketers should know from Snap’s Q4 2017 earnings report.
Apple HomePod gets mixed reviews, Nest returns to Google
Google's smart home strategy gains momentum, and Apple needs to quickly start on HomePod 2.0.
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
What marketers need to know from Twitter's Q4 2017 earnings.
Phy’s new platform generates dynamic landing content from standard QR codes
Moving on from the Physical Web, the Nashville-based company is trying to make QR codes into a more flexible marketing tool.
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No 8.
Marketers have one main question to answer when it comes to AR
And its answer can determine if the tech endures -- or is a flash-in-the-pan.
GroundTruth launches new self-service mobile-location ad-buying platform
Advertisers are billed entirely on a cost-per-visit basis.
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective clients.
MarTech Today: Phy’s new QR platform, GroundTruth’s new ad-buying platform & marketers’ main AR question
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Phy’s new platform generates dynamic landing content from standard QR codes Feb 7, 2018 by Barry Levine Moving on from the Physical Web, the Nashville-based company is trying to make QR […]
Instagram tests its version of the retweet but thru Stories
People in the test group can share other people’s public posts to their own Stories, and their followers can tap on the shared post to see the original.
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes.
Successful digital marketers possess these 3 traits. Do you?
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career.
Marketing Day: Instagram tests shoppable ads, Google partners with WordPress & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram tests Facebook’s shoppable Collection ads
The ad format digitizes brands’ print product catalogs with autoplay video and links to their ecommerce sites.
MarTech Today: Preventing a ‘Groundhog Day’ scenario, the new advertising industrial complex & Twitter loses its head of VR/AR
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario Feb 6, 2018 by Mike Sands Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships […]