The new advertising industrial complex is here — for now
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference.
More from MarTech: Page 5
Marketing Day: Blockmetry’s GDPR-friendly software, mobile app trends & omnichannel marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter loses its AR, VR head Alessandro Sabatelli
The former Apple designer had joined Twitter less than two years ago.
Blockmetry launches its GDPR-friendly web traffic software
Developed by a former Google engineer, it can’t be blocked by analytics blockers, and so can show 100% of a site’s traffic.
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.
MarTech Today: Alexa vs. Siri, Innovid and Xumo’s addressable ad overlays & Blockmetry’s GDPR-friendly web traffic software
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point? Feb 5, 2018 by Greg Sterling Apple’s HomePod with Siri comes to market later this week. Innovid, […]
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
Data is a tough topic for businesses, especially for retailers
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights.
We’ve got omnichannel all wrong
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it.
Marketing Day: Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
Apple's HomePod with Siri comes to market later this week.
Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
Tech executives unite in initiative to push back against technology
Smartphone addiction is the new smoking.
Pepsi takes top honors in Twitter’s inaugural #BrandBowl
The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP award.
MarTech Today: Jaywing’s Archetype predictive engine, how SMEs are preparing for GDPR & OpenX will ban non-ads.txt publishers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers Feb 2, 2018 by Barry Levine The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction […]
The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: GDPR misconceptions, Twitter news & Snapchat’s Snap Store
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools.
How are SMEs preparing for GDPR?
Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously.
Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%
Amazon's "other" revenues, which include advertising, grew to $1.7 billion.
Here are 9 misconceptions about GDPR
Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths.
YouTube sees 80% lift in people watching sports highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
EverString focuses on data accuracy with its new Data Platform
The predictive analytics firm is claiming accuracy rates for its business data of more than twice the standard rate using its new techniques.
Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
If you're worried about Facebook's changes to its News Feed, don't panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.
With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
The ad exchange will implement the new policy in full by the end of this quarter.
The changing role of “sales” kickoffs & why marketing should drive
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible.
After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in
Publishers are experimenting with Facebook Groups -- which foster the meaningful interactions Facebook is prioritizing -- but want to make sure the investments pay off.
MarTech Today: 9 misconceptions about GDPR, connecting dots with location data & EverString’s new Data Platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here are 9 misconceptions about GDPR Feb 1, 2018 by Barry Levine Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. […]
Twitter gives developers full access to its entire archive of tweets
Businesses can now identify and analyze Twitter trends in customer sentiment over time.
Snapchat opens in-app shopping section with Snap Store
Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.
3 tips to make every martech implementation a success
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.
Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint
Company sold 77.3 million iPhones vs. Wall Street expectations of 80 million.
Google Q4 revenues of $32.3 billion beat expectations, but earnings disappoint
Aggregate paid clicks were up 43 percent, but CPCs were down 14 percent.
Marketing Day: Adjust’s “SDK spoofing” solution, Febreze’s Super Bowl ad & Instagram Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Take the 2018 Marketing Technology & Operations Salary Survey
We'll share the results of this anonymous survey later this month.
Make 2018 a great year for your email program
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.
GDN or DSP: How to decide
Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs
The mobile attribution firm says this undiscussed kind of fraud can impact up to 80 percent of attributed installs in given campaigns.
Location data connect dots between fast food customers and their at-home TV habits
NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast-food chains were watching.