10 tips to stay ahead in digital advertising
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.
A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google parent launches new cybersecurity business called Chronicle Jan 25, 2018 by Greg Sterling It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and […]
What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies.
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and infrastructure.
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.
Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Side by side: Comparing two performance marketing tools/agencies Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos.
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.
Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook to launch privacy center ahead of GDPR deadline Jan 23, 2018 by Robin Kurzer COO Sheryl Sandberg’s announcement to give users more control of their data comes just a few […]
The former Google marketer oversaw Facebook’s first foray into TV advertising and leaves at a time when the company’s brand could use some help.
The new option aims to match the look and feel of a publisher's feed automatically.
COO Sheryl Sandberg's announcement to give users more control of their data comes just a few months before the GDPR compliance deadline.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers and others.
Murdoch wants Facebook and Google to pay news publishers a "carriage fee."
People will be able to share links to view Official Stories, Our Stories and Search Stories from Snapchat to view them on Snapchat’s site.
The company says its layered payment stack aims to "re-engineer commerce."
Wall Street sees the loss of Noto as a blow to the social media company.
How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.
The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner releases its first Magic Quadrant Report on Digital Experience Platforms Jan 22, 2018 by Barry Levine The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a […]
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the customer first.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: As world waits for iPhone X sales, Apple Services has become a Fortune 100 business Jan 22, 2018 by Greg Sterling Services revenue will probably exceed $31 billion for calendar 2017, not […]
Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers.
Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.
Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts.