The top Walmart and Amazon product page experiences of 2017
Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.
Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.
AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.
What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018.
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.
PageFair says the current digital ecosystem is dying, and here’s how to fix it.
These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want them?
The company said it's trying to prevent posts from "businesses, brands and media" from crowding out "the personal moments that lead us to connect more with each other."
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it. […]
Sources say content posted to YouTube Channels included in the Google Preferred advertising will get added scrutiny.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.
New Amazon shopper study from Feedvisor gives insight into consumer behavior on the ecommerce site.
Publishers also now have a metric showing ad session length.
As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping.
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New report: The Internet of Things and blockchain tech are made for each other Jan 10, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies […]
To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.
Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard.
The ad platform is the latest to bring CTV into the digital ad ecosystem.
The combination creates the largest programmatic video advertising platform, says InMobi.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook shutters digital assistant ‘M’ and readies video ‘Portal’ Jan 9, 2018 by Greg Sterling The Facebook touch-screen video device will make calls, stream Netflix. GK Software’s AI acquisition promises a […]
What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The company acquired AI-recommendation company prudsys in November.
The Facebook touch-screen video device will make calls, stream Netflix.
Data points to challenges in getting users to engage beyond Snapping.
This emerging ecosystem -- which is developing unique applications for marketing, ads and search -- comes with its own lingo.
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to evolve in 2018.
The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although it isn’t consumer-facing, and soon, it won’t be in the EU.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: To comply with GDPR, BlueVenn is having to reimagine itself Jan 8, 2018 by Barry Levine The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although […]
What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy.
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018.
Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.