More from MarTech: Page 4

Digital transformation

MarTech Today: PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it. […]

Digital transformation

MarTech Today: The IoT with blockchain, three trends & InMobi scoops up AerServ

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New report: The Internet of Things and blockchain tech are made for each other Jan 10, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies […]

Digital transformation

MarTech Today: Facebook shutters ‘M’ but readies ‘Portal,’ SteelHouse adds Connected TV & an effective ‘marchitecture’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook shutters digital assistant ‘M’ and readies video ‘Portal’ Jan 9, 2018 by Greg Sterling The Facebook touch-screen video device will make calls, stream Netflix. GK Software’s AI acquisition promises a […]

Digital transformation

MarTech Today: BlueVenn reimagines itself for GDPR, blockchain terms for marketers & AI for app marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: To comply with GDPR, BlueVenn is having to reimagine itself Jan 8, 2018 by Barry Levine The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although […]

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