Digital transformation

MarTech Today: Lithium buys Jive-x, new life for lookalike modeling & Group M’s updated viewability standards

Here’s our daily recap of what happened in online marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lithium adds Jive-x tech to its customer community platform Aug 30, 2017 by Barry Levine The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies. […]

Digital transformation

MarTech Today: Adobe adds email features, a martech wishlist & all about predictive advertising

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health Aug 29, 2017 by Barry Levine Take that, short-form messaging! A martech wish list: Where marketing clouds […]

Digital transformation

MarTech Today: Smartling’s predictive translation score, taking marketing automation to the next level & A Grand View of Martech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Smartling now offers predictive score on translation quality Aug 28, 2017 by Barry Levine The New York City-based company says this is the first forward-looking quality score. Real Story Group: Good […]

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