Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of platform.
More from MarTech: Page 4
3 ways intent data is getting better for B2B marketers
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.
MarTech Today: Performance Horizon predicts affiliate results, why the marketing campaign is dead & Google’s Universal App Campaigns take over
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Performance Horizon can now predict campaign results for its affiliates & partners Aug 15, 2017 by Barry Levine UK-based firm says this machine learning-based capability is the first for this kind […]
FTC-Uber data settlement subjects company to privacy audits for next 20 years
FTC argued that Uber misrepresented data privacy and security protections for riders and drivers.
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
How to generate ideas when competitive analysis shows you nothing
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.
Martech enablement series: Part 2 — The race team analogy
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a "race team," develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.
5 ways to ramp up your digital media measurement
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.
Marketing Day: Facebook’s latest redesign, AdWords ends app-install campaigns & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What to expect at MarTech? Here’s our epic preview
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction — I […]
Facebook redesigns news feed with larger link previews, circular profile photos
While mostly cosmetic, Facebook's changes are meant to make its social network easier to use.
Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update
Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default.
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
10 tools for creating compelling content for social media
How do you create social media content that grabs your audience's attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
Why the marketing campaign is dead and what should replace it
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs -- algorithms, assets and continuous optimization.
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are.
MarTech Today: Dun & Bradstreet tests blockchain, ‘asset tracking’ & TAG registrations grow
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Dun & Bradstreet is testing blockchain as a way to securely distribute its content Aug 14, 2017 by Barry Levine The venerable commercial data firm is engaged in several projects with […]
Facebook lets brands promote publisher & influencer posts as ads
New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
Marketing Day: Aetna’s CMO, Openprise’s Data Marketplace & LinkedIn analytics
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing demographic.
Disclosure and transparency: The agency/client relationship twins
Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients.
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since April.
Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
Why great creative is more important than ever
In the age of martech and the "Engagement Economy," it's easy to put creativity on the back burner. Columnist Karen Steele explains why that's a mistake and why you need both art and science for effective marketing.
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.
Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep multiplying.
3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill -- at least not for a while.
It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative
Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.
Openprise moves into third-party data with launch of Data Marketplace
This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of socks.’
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
MarTech Today: Openprise’s Data Marketplace, the importance of great creative & Facebook’s brick-and-mortar targeting tests
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Openprise moves into third-party data with launch of Data Marketplace Aug 11, 2017 by Barry Levine This new endeavor allows its clients to ‘change a data provider in or out as easily […]
Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Natural language processing 101
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it's being used and what marketers can expect to see in the future.
What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you're not just violating Google's guidelines -- you're breaking the law.
Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers' brand awareness and their purchase intent.
How soft calls to action will save your B2B campaigns
You shouldn't have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it's helpful to offer both and shares three soft CTA tactics that will help you generate leads.
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets -- and the pressure on Snapchat.
MarTech Today: D&B’s reinvention, natural language processing 101 & Facebook’s new Watch
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer Aug 10, 2017 by Barry Levine The business data firm changed its pitch, products, tech […]