What marketers should know about Snap’s Q2 2017 earnings report
Snap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had estimated.
More from MarTech: Page 5
Marketing Day: Ecommerce silos, Amazon’s new return policy & YouTube’s top 10 ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to grow.
Breaking down silos in ecommerce retail
Want to improve your ecommerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
Amazon orders with 3rd-party sellers will soon be authorized for automatic returns
Per the new policy, customers will no longer have to contact the Amazon seller to request to return an item.
2017 growth hacks: Use affiliates to improve PPC reach
In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube's top ads have remained static this summer.
Put your value proposition to the test
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you've got a strong value proposition that will optimize your marketing efforts.
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for manners.
Upgrade your email blasts with four simple tactics
Email marketers' use of the email blast isn't going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients.
MarTech Today: The first civilized bot, Tile’s long-term B2B play & balancing technical with non-technical SEO
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Intercom releases what could be the first civilized bot Aug 9, 2017 by Barry Levine The customer communications platform says its new Operator bot breaks new ground with rules for manners. […]
Facebook debuts Watch, its home for original shows
Facebook's Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first.
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Get to Know: Tile CMO Simon Fleming-Wood
Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 ways to balance technical & non-technical SEO
Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.
Technology (Marketing + Operations) = Time to reorganize the marketing department?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last […]
Facebook bans advertisers, Pages that disguise links violating its rules
Facebook will use artificial intelligence and new human review processes to detect disguised, or "cloaked," links that breach its policies.
Google’s new HR product is a game changer: Which industry is next?
With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads -- and why it's time to start thinking about how Google could affect your long-term goals.
How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your customers.
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
Demandbase boosts its B2B early warning system
Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the journey.
Google updating site category exclusion options for Google Display Network campaigns
The changes are related to brand safety updates first announced in March.
3 forward-thinking marketing strategies to scale your startup
When you're just getting your business off the ground, it's essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what's working for their organizations.
Twitter uses Foursquare, Nielsen to show impact of ads on offline store visits, sales
The study found a 23 percent boost in store visitation and a nearly 7 percent revenue lift.
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
MarTech Today: Demandbase’s B2B early warning system, influencer marketing and adtech, & the future of AI in retail
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Demandbase boosts its B2B early warning system Aug 8, 2017 by Barry Levine Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have […]
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
Twitter SEO: Ninja tricks for reputation repair
If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
Martech enablement series : Part 1 — What is ‘martech enablement?’
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.
Demystifying AI: Understanding the human-machine relationship
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives.
Marketing Day: Digital commerce report, Facebook Audience Network updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pinterest opens up autoplay video ads to self-serve advertisers
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
Online retail sees continued growth with digital commerce up 14% YoY [Report]
Salesforce Cloud Commerce's Q2 2017 shopping index shows growth in nearly every area of the ecommerce landscape.
Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
Measuring social traffic effectiveness when conversion is not the goal
What if your primary objective isn't to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn't the answer.
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as logos.
MarTech Today: Crimson Hexagon boosts image recognition, ‘martech enablement’ & machine learning comes to call analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Crimson Hexagon boosts its visual recognition of social pics Aug 7, 2017 by Barry Levine Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and […]