Facebook bans Pages sharing fake news from buying ads
If Pages repeatedly post links flagged as fake by third-party fact-checkers, Facebook will block them from buying ads until they stop sharing those posts.
More from MarTech: Page 2
The age of analytics democratization
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it's not everyone, you may need to rethink your analytics strategy.
The Grand View of Martech: A Martech Manifesto (DRAFT)
Contributor and MarTech Conference chair Scott Brinker addresses the question, "What is martech?" and proposes a unifying model for this evolving industry and community.
Is Google getting ready to buy Marketo?
That’s one of the possibilities raised by the recent announcement of a multilevel alliance between the two companies.
MarTech Today: Marketo allies with Google, GDPR security threats & Ads.txt slowly gains traction
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is Google getting ready to buy Marketo? Aug 25, 2017 by Barry Levine That’s one of the possibilities raised by yesterday’s announcement of a multilevel alliance between the two companies. As EU’s […]
Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Proof that no ranking boost for responsive sites exists in 2017
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn't among them, argues columnist Bryson Meunier.
5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others -- are key to being a stellar staffer and to hiring one.
‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds
Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.
As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Holly Rollo will be a panelist for the MarTech Boston session, "Digital Marketing and Cybercrime: What Every Marketer Should Know."
Why emotion is crucial to create brand advocates — and what you can do about it
How do you build loyal brand advocates? Contributor Jim Dicso says it's all about stepping up your customer experience efforts to give your brand a competitive advantage.
Spotify’s VP of Growth: CRM is much more than off-the-shelf software
For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
Forrester Wave: Social ad tech tools are still an ‘immature’ category
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
Industry’s anti-fraud initiative, Ads.txt, slowly gains traction with publishers, helped by Google’s push
Out of 500 top sites, a MarTech Today analysis reveals that only 34 have uploaded Ads.txt files. But the number should swell with Google’s support and ad buyers’ enforcement.
MarTech Today: Forrester on social ad tech tools, Spotify VP on ‘CRM done right’ & the top apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester Wave: Social ad tech tools are still an ‘immature’ category Aug 24, 2017 by Barry Levine The research firm expects social management vendors, DSPs and marketing clouds will build their […]
Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook culls 17 types of posts that Pages can no longer boost as ads
As of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads.
Report: More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
Snapchat lets advertisers control the types of content their ads appear next to
Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories.
Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product.
WorkSpan launches a platform for joint marketing campaigns
The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.
5 steps to grow your app user base, lifted from the Uber playbook
How do you grow your app's user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber's marketing strategy.
Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren't one and the same. Contributor Will McInnes takes a look at how they've diverged and why it means marketers today need visual analytics to help measure their brand's impact on the social web.
Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush.
2017’s holiday ecommerce sales projected to grow 10% over last year’s holiday season
Retail search marketing firm, NetElixir, says ecommerce sales are increasing at a slower rate than previous holiday seasons.
MarTech Today: WorkSpan’s platform for marketing networks, Narrativ’s auctions for affiliate links & static site generation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WorkSpan launches a platform for joint marketing campaigns Aug 23, 2017 by Barry Levine The company says this is the first to allow management of multiple campaigns between an unlimited number […]
Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The one martech metric that really matters: Customer lifetime value
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.
10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
Facebook adds publishers’ logos to links in search results, trending lists
Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.
IAB releases its first ‘Podcast Playbook’ guide for marketers
The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing.
Demand gen tunnel vision: Why your company probably needs to invest in branding
What if your KPIs aren't telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach.
Why freelance marketing work could be damaging your personal brand
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.
Meet today’s CMO: Multisport athlete
Thanks to martech, the CMO's role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today's hypercompetitive marketing landscape.
Google announces AMP speed and viewability enhancements for ads
Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
MarTech Today: IAB’s first ‘Podcast Playbook,’ the one martech metric that really matters & LinkedIn rolls out native video uploading worldwide
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB releases its first ‘Podcast Playbook’ guide for marketers Aug 22, 2017 by Barry Levine The new publication is the latest effort by IAB to make podcast advertising part of mainstream […]
Marketing Day: Store landing pages, lead nurturing & LinkedIn video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience.