The 3 undisputed truths about lead nurturing
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
More from MarTech: Page 3
Why your brand should obsess over its customers, not its competitors
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of all business decisions.
P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and pulling ad spend isn't the answer.
ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors' images.
LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.
MarTech Today: ShareIQ’s image-based segments, winning the martech enablement race & how the IoT changes everything
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ShareIQ can now generate ad-targeting segments of users who have interacted with brand images Aug 21, 2017 by Barry Levine The company says this is the first image-based segmenting, and that […]
Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bridging data and action: How to create killer reports Aug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips […]
Bridging data and action: How to create killer reports
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results.
What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
Time: Marketers’ most precious resource & ways to maximize it
As marketers' jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations.
How the Internet of Things changes everything
Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year.
Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up.
It’s ‘dark matter’ that defines a great CX
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example.
The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.
Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
MarTech Today: Brinker on martech’s evolution, rebuilding a martech stack & TeacherLists.com partners with retailers
Here’s our recap of what happened in marketing technology as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Scott Brinker: How the martech landscape fits together Aug 18, 2017 by Barry Levine In this “post-platform era,” he says, organizations need to catch up. Time: Marketers’ most precious resource & ways […]
Marketing Day: Robots replacing marketers, interactive native content & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Don’t worry, marketers. Robots won’t replace you… yet.
Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.
How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.
Why choosing a niche helps you produce better content
Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
MarTech Today: Taking data protection seriously, implementing SEO recommendations & how B2B intent data is getting better
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Millions of dollars at risk if companies don’t take consumer data protection seriously Aug 17, 2017 by Greg Sterling The FTC and Europe’s GDPR will punish companies that fail to protect […]
Marketing Day: Facebook to penalize fake video posts, Quora ad news & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to get developers to implement SEO recommendations
The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
Millions of dollars at risk if companies don’t take consumer data protection seriously
The FTC and Europe's GDPR will punish companies that fail to protect consumer data and maintain compliance.
Taykey unveils free version of its real-time audience data tool for interest targeting
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users.
Facebook will penalize fake videos in latest news feed algorithm update
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.
Quora launches retargeting for advertisers
Advertisers can build audience lists and create ads targeted to segments of past site visitors.
Data is the new currency, but are advertisers spending wisely?
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.
Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks so.
MarTech Today: Blockchain for GDPR, better intent data & Google’s ad blocker
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Can blockchain satisfy GDPR’s user data protection requirements for targeted ads? Aug 16, 2017 by Barry Levine New York City-based blockchain ad tech firm MadHive thinks so. 3 ways intent data […]
Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools.
Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.
Google’s big gamble on ad blocking and why you should care
Google's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.
Retailers: Here are the building blocks for winning the digital shelf
As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels.
Pinterest now lets people zoom in on pins, has redesigned visual search icon
Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.