What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.
More from MarTech: Page 2
How many videos top publishers post daily to Facebook, YouTube
Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.
The 3 things to look for in a customer-centric marketing tool
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.
MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Bombora gives marketers self-service access to its B2B surge intent data Sep 23, 2016 by Barry Levine Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds. […]
Google (finally) launches cross-device retargeting
In a big change, Google enables cross-device remarketing for signed-in users.
With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Snap Inc.'s (née Snapchat's) video-recording glasses, Spectacles, offer a peek at the company's future and how to secure its present opportunity.
Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook acknowledges discrepancy that had overstated a video view metric
A miscalculation in the "average duration of video viewed" has overstated the overall video performance (within this metric only).
Bombora gives marketers self-service access to its B2B surge intent data
Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
Report: Apple may be six months from launching an Echo-like Siri assistant
Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.
6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.
A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
What's in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
The new era of brick and mortar: not business as usual
Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.
3 ways agency account managers can work better with new client hires
Dealing with a new hire can come with hurdles, but don't let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as possible and improve your client relationship.
MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer superstar is detecting emotions and personalities from social posts and […]
Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Forrester: Here are some ways marketers can adapt to messaging apps
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
GeoBlocks offer more precise location targeting and analytics, says xAd
This was one of several announcements at its "On Location" event in New York.
Is interest targeting the future of marketing?
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.
[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers
In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
Twitter’s app install ads go native inside its ad network
With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad network.
Is mobile SEO obsolete?
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.
Instagram now has more than 500,000 active advertisers
Instagram’s advertiser base has more than doubled since February, and more than 1.5 million businesses have converted to its business profiles since May.
MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Allo: chat with a big helping of Google search Sep 21, 2016 by Greg Sterling Inclusion of ‘Google Assistant’ creates a differentiated experience. The junior data scientist’s guide to AdWords search campaign […]
Dark social dominates holiday sharing [RadiumOne data]
Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.
Accelerated Mobile Pages (AMP) burst into Google search results
AMP showing momentum as Google races to make mobile web more user-friendly.
Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars
Yet another messaging app from Google, with little reason to expect it to be a success.
For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.
Marketing Day: Bing’s deal with CBS Interactive, HotelTonight’s CMO & Allo news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Bing adds CBS Interactive to roster of syndication partners
The deal will extend the mobile reach of the Bing Network, including Bing Ads.
Which social marketing tools support Twitter’s expanded tweets
Some social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.
What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
HotelTonight CMO aims to tell the brand’s story without losing its spontaneous soul
Get to Know: HotelTonight CMO Ray Elias