7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
More from MarTech: Page 5
The genius of easy-click emails
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.
MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Unruly now offers biometric measurement of video ads Sep 12, 2016 by Barry Levine The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis […]
Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10
Nike's Olympics-themed "Unlimited You" wins No. 1 spot, but Clash Royale was the big brand winner, dominating half the list.
Facebook Messenger adds buy button, native payments and links bots to Facebook ads
Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales.
Instagram adds the ability to hide offensive & inappropriate comments
Dislike vulgarity & inappropriate speech? Instagram can help block the hate in comments with a new feature.
Unruly now offers biometric measurement of video ads
The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.
[PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
In this week's podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.
Why sales chat needs to be part of your multi-channel strategy
Live chat is a powerful sales tool, so don't confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy .
MarTech Today: Facebook’s news AI, Google’s AMP viewer & Feed Rules for Google Merchant Center
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s humanless sifting of trending news suggests some AI needs supervision Sep 9, 2016 by Barry Levine As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries. Google’s […]
Twitter rolls out an app for Amazon’s Alexa voice assistant
People can ask Amazon's Alexa to read out their Twitter timelines as well as topics that are trending on the social network.
Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s humanless sifting of trending news suggests some AI needs supervision
As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries.
10 reasons not to pay reputation-attack sites for removals
If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that's not a good idea.
8 dos and don’ts of successful video advertising
Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns.
Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
6 secrets of digital storytelling
"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.
MarTech Today: Google buys API management firm , Apple’s jackless iPhone 7 & an Adwords script for extensions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google buys API management firm Apigee Sep 8, 2016 by Barry Levine The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together. Should you still be using […]
Facebook Lookalikes go global with new update
You'll now be able to target people that look similar to lists of customers/leads in an entirely different country.
Marketing Day: Google buys Apigee, LinkedIn adds conversion tracking & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook makes it easier for brands to cross-post videos produced by publishers
Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves.
Should you still be using an SEO enterprise platform?
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
Google buys API management firm Apigee
The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together.
5 ways ads are killing your site (& SEO)
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
The new tool facilitates campaign spend and performance monitoring in a single dashboard, and data can be layered with other sources like Salesforce, Stripe and Zendesk for a deeper understanding of campaign outcomes.
Email marketing in the age of social media
Which is better: email or social? Columnist Scott Heimes explains why it doesn't have to be one or the other; your email marketing and social media efforts should go hand in hand.
The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel.
LinkedIn conversion tracking is here! 4 things you need to know
On the heels of LinkedIn's conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance.
2 ways word clouds help you optimize
Don't ignore what's truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers' input and know what they value.
Here Media VP has job he always wanted, leading marketing for LGBT media company
Get to Know: Here Media's Vice President of Marketing, Robert Hebert
MarTech Today: Adobe’s live video ad insertion, SEO enterprise platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe adds live video ad insertion and tighter video stream measurement Sep 7, 2016 by Barry Levine The announcements are the latest in the company’s ongoing effort to tie online video/TV more […]
LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
Conversion tracking is "table stakes," said LinkedIn's Russ Glass, but the company's differentiator is measuring conversions against its audience segments.
Apple introduces jackless iPhone 7 with improved camera, and waterproof Watch
Apple offered no real surprises during its keynote, but some solid upgrades that will drive sales for the company.
Sizmek hopes to redefine DCOs with its newest creative tool
The company envisions a new kind of Dynamic Creative Optimization that balances automation and control for creating programmatically-served ads.
Marketing Day: Snapchat Local Stories, Google Play Store & Adobe live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories.
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.