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Performance marketing

Sleeker Notifications & Cross Platform Sync Make Their Way To Google+

Last week, there was a mini-announcement that some notable notification changes were making their way to Google+. Yesterday, many users received these more streamlined Google+ notification updates. The best part of the new notifications? They will sync cross platform. This means that users who acknowledge a notification on mobile will no longer have their desktop […]

Performance marketing

Yelp Advertisers Now Able To Promote Transactions Directly From Yelp Business Listings

Yelp announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business listing. In an attempt to increase potential revenue for advertisers, the new Call to Action feature enables a link within an advertiser’s business listing that will take consumers to the website where the […]

Performance marketing

Amazon Calls Minnesota Sales Tax Law Unconstitutional & Closes Minnesota Associate Accounts

The Minnesota Star Tribune reported today that Amazon is terminating all relationships with their Minnesota associates after the state’s Governor Mark Dayton signed the Minnesota E-Fairness legislation. The new law classifies independent bloggers and online reviewers — which will include websites that post links to online merchant sites in exchange for advertising fees — as […]

Marketing management

Marketing Day: June 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Makes First Amendment Challenge To Publish FISA Request Counts Google wants to be transparent to its users about the number of super-secret Foreign Intelligence Surveillance Act (FISA) requests it is […]

Customer experience

Canadian Govt. Asks Google To Explain Google Glass Privacy

Google Glass isn’t publicly available yet, and even the Explorer edition is supposed to only be for US residents, but that’s not stopping the Canadian government from getting out in front of what it considers to be several privacy issues surrounding the device. Data protection authorities in Canada sent a letter today to Google CEO […]

Performance marketing

Google Celebrates 10 Years Of AdSense: Says Over 2 Million Publishers Earned More Than $7 Billion Last Year

Today marks the official 10th anniversary of Google’s advertising network for publishers, AdSense. In a post on the Google blog, Susan Wojcicki, SVP of Ads and Commerce, reflects on the early days in 2003 when AdSense was a fledgling product to today when AdSense is an integral part of Google’s advertising business. The AdSense community […]

Marketing management

Yahoo: We Take User Privacy Seriously Too!

Following missives from Google, Facebook, Microsoft and Apple over the past 72 hours, Yahoo issued its own disclosure statement last night about law-enforcement data requests. Signed by CEO Marissa Mayer and General Counsel Ron Bell, the statement said that there had been “between 12,000 and 13,000” data requests during the past six months: We’ve worked hard […]


Is Google’s Universal Analytics A Game Changer?

Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from […]

Performance marketing

Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers

Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now customize images by uploading their preferred […]

Performance marketing

Publicis Groupe’s VivaKi Signs Deal With Mass Relevance For Branded Social Media Curation

A new partnership with VivaKi, ad tech solutions and partnerships specialty unit of Publicis, and social curation platform Mass Relevance gives all of Publicis Groupe access to the platform and product suite. The platform is designed to help brands support their advertising campaigns through social media engagement “hubs”, in real-time across all devices. Mass Relevance aggregates […]

Marketing management

Marketing Day: June 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Webcast Wednesday: “Enhanced Campaigns: New Effective PPC Techniques” Enhanced Campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? This Wednesday, Jun 19 at 1 PM EDT, […]

Performance marketing

The Frustrations Of Brand Marketing On LinkedIn

Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who’s Viewed Your Profile (I know you have) you’ll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas — such as companies and groups — is no […]

Marketing management

Apple: iMessage, FaceTime More Secure Than Cell Phones

Following the NSA-PRISM surveillance revelations last week and “direct-access rebuttals” by other major tech firms, Apple has released a similar statement denying that the government has unfettered access to its users’ data. Apple said, “We do not provide any government agency with direct access to our servers, and any government agency requesting customer content must […]

Performance marketing

Fancy Brings E-Commerce To Google Glass

Fancy has launched an app that brings product discovery and ecommerce to Google Glass. The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction — all within the Glass interface. The Fancy app even confirms the purchase […]

Marketing management

Google, Facebook In Transparency Battle Over PRISM Disclosures

Last night, what might be called a “transparency battle” erupted between Google and Facebook following Facebook’s disclosure of government-related user-data requests: For the six months ending December 31, 2012, the total number of user-data requests Facebook received from any and all government entities in the U.S. (including local, state, and federal, and including criminal and […]

Marketing management

Marketing Day: June 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window] Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The […]

Customer experience

Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads

After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab: From there, choose the specific ad unit […]

Customer experience

Europeans Take New Look At Google’s Android Licensing Practices

The Financial Times is reporting that Google is now “facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals.” There isn’t a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device […]

Marketing management

Marketing Day: June 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue […]

Customer experience

Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally

A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.” Overall, Google earned “nearly one-third of all digital ad dollars […]

Performance marketing

Twitter, Vizify Launch #FollowMe Video Profile Creator

Twitter users have a new tool at their disposal to help build their followers. Twitter and Vizify have partnered on a #FollowMe video creation tool that collects a user’s Twitter profile activity and turns it into a video that runs about 30 seconds or so. The video profiles include your most popular tweets, photos and […]

Marketing management

UK Government Report: Google’s Tax Position “Deeply Unconvincing”

The Guardian reported yesterday that a UK Parliamentary Committee found, essentially, Google had improperly avoided paying taxes in the UK by routing sales through Ireland where corporate tax rates are considerably lower. It’s unclear precisely what the immediate legal fallout will be; however the UK report recommends a more formal inquiry. Committee chair MP Margaret Hodge […]

Marketing operations (MOps)

Twitter Loses French Appeal To Avoid Disclosing Hate-Speaker Names

Twitter has lost an appeal in France to avoid disclosing the identities of people behind anti-Semitic hashtags that appeared and trended last year. Among them were #unjuifmort, which translates “a dead Jew,” and “unbonjuif” (“a good Jew”), which became a source of jokes about The Holocaust and killing Jews. Anti-Semitism is currently on the rise […]

Performance marketing

4 Ways To Grow Your Business With Pinterest

There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you’re in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed. If you are only using Pinterest […]

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