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Marketing management

Marketing Day: June 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during […]

Data

Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings

Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks. The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring […]

Performance marketing

Facebook Finally Gets Hashtags: How They Work

Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much needed way to tap into the marketing dollars that have been flowing into hashtag-focused campaigns. Meet Facebook Hashtags Facebook posted today about the new hashtag support with an overview, saying: Starting […]

Customer experience

Following Foursquare, Yelp Adds Local Recommendations

Yelp has introduced personalized local recommendations into its “Nearby” feature. Previously, Nearby was a list of basic categories that allowed users to find businesses by proximity and review ranking. Now, it offers a different look and feel with local recommendations built on a set of behavioral and contextual variables. Below is the new look for […]

Customer experience

Are You Ready For Video In Email?

In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the right time to put aside those fears and give it a try. In the intervening months, whether at conferences, meetings or just industry meet ups, […]

Customer experience

BrightEdge’s $42.8 Million In Funding To Go Toward Company’s Content Marketing Solutions

SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly raised funds will go toward building out their content marketing solutions. BrightEdge’s […]

Marketing management

Marketing Day: June 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Asks US Government For Permission To Report FISA Data Requests Google has asked the U.S. government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA) […]

Marketing management

Google, Facebook & Microsoft Ask US Gov’t For Permission To Report FISA Data Requests

Google, Facebook and Microsoft have all asked the US government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA), requests that are currently so secret that they’re not even allowed to acknowledge if they’ve received any. During the whirlwind of news about the PRISM/NSA scandal, news has circulated that all three companies are providing […]

Performance marketing

All In +One: Google+ Dashboard Compiles Important Business Data Into A Unified Location

Businesses that use Google+ and other Google products have been given the gift of simplicity in the form of a brand new Google+ Dashboard. Companies that leverage Google services like AdWords, Offers, Maps, Local, YouTube and more will now be able to see relevant stats in one Google+ based location. The Google+ Dashboard includes: Update-able […]

Performance marketing

Unboxing Google Engage

I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that advertisers often hire professional services firms to help them — at least for now. Agency “certification” programs are […]

Customer experience

Despite Recent Financing, Foursquare Confronts Growing Challenges

Business Insider ran a story yesterday about Foursquare that claimed morale was down (“at an all time low”) and that employees were starting to leave. Foursquare has about 50 million users globally and just secured $41 million in new debt-based financing. Thus, the company appears to be in a strong position. Yet numerous sources, including the Wall Street Journal, […]

Marketing management

Google Glass Diary: Glass Goes To A Rock Concert

I had really low expectations. I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything. Here’s why: […]

Customer experience

Where Does The Content Budget Come From?

Unless you work for a very unusual, or highly progressive, organization, it’s unlikely there’s a formal content division within the enterprise. The much-ballyhooed but rarely seen in the wild Chief Content Officer really doesn’t exist. Or when the odd one is spotted, the species is too rare and dispersed to reproduce, at least for now. […]

Marketing management

Marketing Day: June 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Siri Goes Bing, iRadio, iOS 7: Major Highlights From The Apple Keynote Apple CEO Tim Cook took the stage this morning at the Apple developer conference (WWDC). He’s a man under […]

Performance marketing

Twitter-Chase Ad Partnership Courts More Small Businesses

Twitter’s full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to […]

Customer experience

Pew: 34 Percent Of Americans Now Own Tablets

This morning, the Pew Internet & Life Project is releasing telephone survey data showing that 34 percent of American adults now own tablets. Among better educated and more affluent households, the penetration rates are 50 percent or higher. Households earning at least $75,000 per year show tablet ownership rates of 56 percent, according to the […]

Performance marketing

Let’s Raise Our Standards Online: Stop Faking ROI & Start Acting More Like TV

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices, marketers continue to allocate ad dollars in massive amounts to television. But, as digital starts to deliver similar products, there has been a debate raging about measurement. Nearly One-Third Of Online Display Ads Aren’t Seen […]

Customer experience

Study: Android Tablets Surpass iPads In Q1, Tablet Usage Up 282% Since 2011

The GlobalWebIndex Streaming Device study for Q1 2013 reports that Android tablet users outnumbered iPad users last quarter by 34 million, with 156 million Android tablet users compared to 122 million iPad users. The study surveyed over 180,000 Internet users in 31 markets, including the Americas, Europe, Middle East and Asia Pacific countries, examining global […]

Customer experience

GlassFeeds: First RSS News App For Google Glass

Google Glass just got a lot more useful for me, and probably for a lot of heavy information consumers. As the SelfScreens blog reported, there’s a new app that brings any number of RSS feeds into the Google Glass timeline. It’s called GlassFeeds, and it comes with a number of powerful features: Activating the app […]

Marketing operations (MOps)

As Early As 2000 NSA Set Out To “Live On The Network”

An enormous amount has already been written about the National Security Agency’s (NSA’s) “domestic spying” since The Guardian’s initial revelations about the secret collection of telco company records just a couple of days ago. That was followed 24 hours later by even more explosive revelations from The Washington Post of supposedly direct NSA access to the servers […]

Marketing operations (MOps)

US Gov’t: PRISM Isn’t Data Mining System, Doesn’t Pull Data Off Servers

The United States government has declassified details of its “PRISM” program today, saying it is not a wide-spread data mining system and doesn’t “unilaterally” pull information off tech company servers. “PRISM is not an undisclosed collection or data mining program. It is an internal government computer system used to facilitate the government’s statutorily authorized collection of foreign […]

Customer experience

Vine Passes Instagram In Total Twitter Shares

Still not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos. According to Topsy Analytics, there were about 2.37 million links to vine.co shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That’s well […]

Marketing management

PRISM, The Tech Companies & Monitoring Versus Requests

Tech companies are hand-in-hand cooperating to let the US government perform on-going monitoring of people, or at least their data. Right? Probably not. They are probably doing something very different, providing data when legally compelled to on a case-by-case basis. Understanding these two things is helpful to avoid some of the PRISM hysterics going on […]

Marketing management

Did Tech Companies Have Checkout & Delivery System For Gov’t Access To Their Data?

Tech companies named in reports to be part of the NSA’s “PRISM” data gathering program have strongly denied participating in programs giving “direct access” to their servers. But the New York Times is now reporting this may be because they provided indirect ways for the system to at least selectively request and receive data, after […]

Marketing management

Imaginary Letter: Google CEO Larry Page Writes Congress, Asks “What’s Up With PRISM?”

Over the years, Google has received several letters from the US Congress worried that it is somehow invading people’s privacy. Now Congress, along with the Obama Administration and the US judicial system, is accused of invading the privacy of people who use Google’s services. I thought the turnabout would be fair play, a letter from Google back […]

Marketing management

Google & Facebook CEOs To Users: We’re Not Part Of PRISM & Government Needs More Transparency

Both Google and Facebook gave the press statements yesterday denying involvement with the US National Security Agency’s PRISM data gathering program. Today, both are making that statement more strongly and taking it directly to its users. Google To Users Writing today on the Google blog, Google CEO Larry Page and Chief Legal Officer David Drummond said: We have […]

Marketing management

Marketing Day: June 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More There’s been so much creativity with Vine recently that we thought we’d try a new feature […]

Customer experience

This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More

There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye. Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter […]

Customer experience

Has Google Wallet Already Failed?

Businessweek ran an article today in which it assesses the current state of Google’s Wallet efforts. Osama Bedier, who came from PayPal and ran the Google Wallet initiative, is leaving the company. And, Google is rethinking its expectations of Wallet. Google Wallet is the consolidated product name for all stored credit card transactions online and […]

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