Earlier this year, the revamped MySpace launched on the heels of a Justin Timberlake single. Today MySpace has launched a new iOS app that puts a focus on connections & music. Like the newest rebrand the design of the app is stunning. From vivid images, to tiled galleries and card based profiles, the look is solid. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during […]
Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks. The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring […]
Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much needed way to tap into the marketing dollars that have been flowing into hashtag-focused campaigns. Meet Facebook Hashtags Facebook posted today about the new hashtag support with an overview, saying: Starting […]
A new display ad design and testing platform that taps into the scalability of crowdsourcing launched today. Dispop allows advertisers to source Web banner ads, mobile ads and Facebook ads from thousands of designers and run automated A/B tests to find the top performers based on the marketer’s KPIs. Dispop was started by co-founders Ayal Ebert and […]
Yelp has introduced personalized local recommendations into its “Nearby” feature. Previously, Nearby was a list of basic categories that allowed users to find businesses by proximity and review ranking. Now, it offers a different look and feel with local recommendations built on a set of behavioral and contextual variables. Below is the new look for […]
Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for […]
In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the right time to put aside those fears and give it a try. In the intervening months, whether at conferences, meetings or just industry meet ups, […]
SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly raised funds will go toward building out their content marketing solutions. BrightEdge’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Asks US Government For Permission To Report FISA Data Requests Google has asked the U.S. government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA) […]
Google, Facebook and Microsoft have all asked the US government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA), requests that are currently so secret that they’re not even allowed to acknowledge if they’ve received any. During the whirlwind of news about the PRISM/NSA scandal, news has circulated that all three companies are providing […]
Businesses that use Google+ and other Google products have been given the gift of simplicity in the form of a brand new Google+ Dashboard. Companies that leverage Google services like AdWords, Offers, Maps, Local, YouTube and more will now be able to see relevant stats in one Google+ based location. The Google+ Dashboard includes: Update-able […]
I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that advertisers often hire professional services firms to help them — at least for now. Agency “certification” programs are […]
Business Insider ran a story yesterday about Foursquare that claimed morale was down (“at an all time low”) and that employees were starting to leave. Foursquare has about 50 million users globally and just secured $41 million in new debt-based financing. Thus, the company appears to be in a strong position. Yet numerous sources, including the Wall Street Journal, […]
Google is expanding its practice of serving a similar-sized display ad in a larger ad format in order to increase competition for AdSense ad space. Google now allows the 336×280 ad unit to serve 300×250 ads. When the smaller ads are served they float in the center of the ad format as shown in the example […]
I had really low expectations. I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything. Here’s why: […]
Unless you work for a very unusual, or highly progressive, organization, it’s unlikely there’s a formal content division within the enterprise. The much-ballyhooed but rarely seen in the wild Chief Content Officer really doesn’t exist. Or when the odd one is spotted, the species is too rare and dispersed to reproduce, at least for now. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Siri Goes Bing, iRadio, iOS 7: Major Highlights From The Apple Keynote Apple CEO Tim Cook took the stage this morning at the Apple developer conference (WWDC). He’s a man under […]
Apple CEO Tim Cook took the stage this morning at the Apple developer conference (WWDC). He’s a man under pressure as many investors have turned bearish on the company. The Numbers Cook kicked the keynote off with a bunch of adoption and usage stats: The app store is 5 years old 375K iPad apps (vs. […]
Twitter’s full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to […]
Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its FBX partners in May. FBX news feed ads allow advertisers to retarget their site visitors with Facebook Link Page Post Ad formats. Triggit, a Facebook Exchange (FBX) partner, released results today […]
This morning, the Pew Internet & Life Project is releasing telephone survey data showing that 34 percent of American adults now own tablets. Among better educated and more affluent households, the penetration rates are 50 percent or higher. Households earning at least $75,000 per year show tablet ownership rates of 56 percent, according to the […]
TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices, marketers continue to allocate ad dollars in massive amounts to television. But, as digital starts to deliver similar products, there has been a debate raging about measurement. Nearly One-Third Of Online Display Ads Aren’t Seen […]
The GlobalWebIndex Streaming Device study for Q1 2013 reports that Android tablet users outnumbered iPad users last quarter by 34 million, with 156 million Android tablet users compared to 122 million iPad users. The study surveyed over 180,000 Internet users in 31 markets, including the Americas, Europe, Middle East and Asia Pacific countries, examining global […]
With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a recent report by Strategy Analytics, with its sales figures far outstripping those of previous iPhone models. The Samsung Galaxy S3, though it lags behind the iPhone in sales, put in […]
Google Glass just got a lot more useful for me, and probably for a lot of heavy information consumers. As the SelfScreens blog reported, there’s a new app that brings any number of RSS feeds into the Google Glass timeline. It’s called GlassFeeds, and it comes with a number of powerful features: Activating the app […]
An enormous amount has already been written about the National Security Agency’s (NSA’s) “domestic spying” since The Guardian’s initial revelations about the secret collection of telco company records just a couple of days ago. That was followed 24 hours later by even more explosive revelations from The Washington Post of supposedly direct NSA access to the servers […]
The United States government has declassified details of its “PRISM” program today, saying it is not a wide-spread data mining system and doesn’t “unilaterally” pull information off tech company servers. “PRISM is not an undisclosed collection or data mining program. It is an internal government computer system used to facilitate the government’s statutorily authorized collection of foreign […]
The US government has no back door, front door or side door into our data, Google effectively said today, with its third PRISM-related denial. Each denial keeps stressing that Google doesn’t provide any type of constant stream of data to the government, that Google only hands over data on a case-by-case basis, after a legal […]
Still not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos. According to Topsy Analytics, there were about 2.37 million links to vine.co shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That’s well […]
Tech companies are hand-in-hand cooperating to let the US government perform on-going monitoring of people, or at least their data. Right? Probably not. They are probably doing something very different, providing data when legally compelled to on a case-by-case basis. Understanding these two things is helpful to avoid some of the PRISM hysterics going on […]
Tech companies named in reports to be part of the NSA’s “PRISM” data gathering program have strongly denied participating in programs giving “direct access” to their servers. But the New York Times is now reporting this may be because they provided indirect ways for the system to at least selectively request and receive data, after […]
Quite a bit of debate has emerged by how similar these various denials of PRISM involvement are from the tech companies involved. I think they’ve all evolved naturally from each other and from the stories they were responding to. This is my reasoning. Google & The “Back Door” Both the Washington Post story and the […]
Over the years, Google has received several letters from the US Congress worried that it is somehow invading people’s privacy. Now Congress, along with the Obama Administration and the US judicial system, is accused of invading the privacy of people who use Google’s services. I thought the turnabout would be fair play, a letter from Google back […]
Both Google and Facebook gave the press statements yesterday denying involvement with the US National Security Agency’s PRISM data gathering program. Today, both are making that statement more strongly and taking it directly to its users. Google To Users Writing today on the Google blog, Google CEO Larry Page and Chief Legal Officer David Drummond said: We have […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More There’s been so much creativity with Vine recently that we thought we’d try a new feature […]
There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye. Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter […]
Businessweek ran an article today in which it assesses the current state of Google’s Wallet efforts. Osama Bedier, who came from PayPal and ran the Google Wallet initiative, is leaving the company. And, Google is rethinking its expectations of Wallet. Google Wallet is the consolidated product name for all stored credit card transactions online and […]
A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating. Facebook scored the lowest with only 60 percent of survey participants giving the social network a favorable rating. While […]
Next week is Apple’s much-anticipated developer conference in San Francisco. The company has had a difficult year (in the press and on Wall Street) and is expected to emphasize software rather than hardware next week. Among the potential announcements are “iRadio,” iOS 7 and a new version of OS X. However, we’ll probably see some […]