If you run a standalone digital agency or an agency that specializes in a specific vertical like social media, your days are numbered. That’s the conclusion of a recent study of more than 2,000 European marketing students — in the UK, France, Spain and Belgium, to be more specific. The study, “Next Generation of Marcoms,” […]
Google+ hasn’t been a rousing success outside of the online marketing realm, but you could never accuse Google of not trying. The company is stepping its game up again with the newest G+ update; and this time, they’re focusing on photos, videos and even animated images. Facebook is the reigning king of photo sharing, especially […]
It turns out that for the past roughly 6 years, the US government has been “collecting” or “mining” US citizens’ personal data and communications from telcos and Internet companies — effectively “spying” on US citizens. Those data, it has been alleged, come in large part from direct access to the servers of most of the […]
Both the Washington Post and The Guardian are out with stories saying that several major Internet companies gave the US National Security Agency direct access to user data on their servers by participating in what’s been named as the PRISM program. But, Google, Apple & Facebook flat-out deny being in that program, while Yahoo and […]
Confused about whether to use a Page Post link ad or a Sponsored Story on Facebook? If so, you’re not alone. With nearly 30 types of different ads, Facebook said today it plans to dramatically simplify advertising on the site with an emphasis on advertiser objectives rather than ad units and categories. At a Facebook “whiteboard” […]
As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says. According to the Facebook Developers Blog, this change will help businesses surface better on: News Feed Graph Search Check-Ins […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends App developer Xyo has released App for Me, a new mobile search app that identifies a […]
App developer Xyo has released App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the search app, App for Me will deliver relevant app recommendations based on the user’s Facebook Likes, as well as offer app recommendations for the […]
In an interview with Roanoke, VA NBC affiliate WSLS10, Representative Bob Goodlatte says it’s unlikely the Marketplace Fairness Act will pass in the House. The act would require online businesses to collect sales tax even in states where they don’t have a physical presence. The Republican Congressman from Virginia said the bill, which already passed in the Senate, is […]
Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad revenues at YouTube. According to data presented by Bloomberg, YouTube mobile video “ad sales” have tripled in past six months. The article says that may represent as much as $350 million, according to estimates from […]
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar, and was led by WPP’s Data Alliance, a new unit that focuses on data partnerships and client data strategy. The […]
With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity. Most marketers today are making valiant efforts to track all secondary actions – from phone calls and driving directions to map and reservations look ups – but tracking a call back to the specific mobile […]
With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into customer behavior. For digital marketers, this usually means analyzing site traffic data; but, advertising data can also be used to great value in behavioral analytics. In this article, I show one example of this type of analysis […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: YouTube’s New One Channel Design Now Live For All Publishers All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, […]
All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in February and promised a few weeks ago that the full conversion would be happening today. One Channel adds a number of customizations to YouTube profile […]
Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation to the role of email marketing and its continued significance in an organization’s overall marketing strategy. Many feel the deal only reinforces the need for […]
Google will be rolling out a number of new features and tools for DoubleClick this year. DoubleClick’s Vice President, Display Advertising, Neal Mohan announced several new DoubleClick initiatives and features in a blog post that coincided with the start of the company’s annual thinkDoubleClick event. DoubleClick for Advertisers is getting a revamp and a new name. […]
This morning, the Pew Internet & American Life Project released new survey data (n=2,252 US adults) on smartphone adoption. The organization says that 56 percent of all US adults now have smartphones. However, among the population of mobile phone owners (91 percent of US adults), the smartphone penetration number is now 61 percent. By comparison, […]
Today, one of the most popular social media scheduling tools, Buffer, has teamed up with the also-popular Twitter Analytics tool Followerwonk. The integration is an exciting one. Thanks to Followerwonk data, Buffer will now be able to auto-schedule posts for users at the ideal times for each specific account. Followerwonk, a tool within the large […]
Yesterday, the first porn app for Google Glass was released; shortly later, Google banned the app after updating its Glass developer policies to prevent pornographic apps. MiKandi, the maker of the first Google Glass Porn app, updated the app to try to comply with those new policies, but Google has still limited or blocked their […]
Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication. The Evolution Of An Email Marketing Program Do you ever wonder where your program ranks compared to others? Need helping mapping out where to go from where you are? […]
Are you among the few out there with Google Glass? Now you’ve got better pictures — and the ability to add a caption – on the way. Google Glass just posted about the new features via its Google + page, saying about the photo software: Today we’re releasing new software for the camera on Glass. […]
The newly-rebranded Moz, an online marketing software provider, has filed a petition to cancel a trademark of the similarly named online marketing company known as Doz. Moz filed the petition against Doz on April 9, 2013. According to the petition, Moz believes there is a likelihood of confusion between Moz and Doz because of the […]
IDC today released a device forecast that showed global smartphone shipments exceeding those of feature phones for the first time this year. Fueled in part by declining prices, smartphone growth is now taking off in emerging markets, as well. Back in the US, comScore released its monthly smartphone marketshare report. Among individual manufacturers, Apple controlled […]
If Google’s predictive search service Google Now needed a catchier name similar to Apple’s “Siri,” how about “Joan?” As in Joan Harris, who effectively personified herself in the last episode of Mad Men as doing what Google Now does. Joan Harris, junior partner with Sterling Cooper Draper Pryce Cutler Gleason & Chaough at the start […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New Content Experiments API Launches To Power A/B Testing With Google Analytics Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test […]
Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test site content with programmatic optimization. The API relies on the the multi-armed bandit approach currently used for Content Experiments, but users can override it to rotate content evenly during experiments or use their own proprietary logic. Other […]
Foursquare has opened the door for a “handful” of small businesses in New York City to begin testing promoted listings — advertisements that don’t first require a consumer to check-in at the business’ location. Small businesses have traditionally been limited to advertising and promotion on Foursquare via discounts and other specials that only trigger after […]
In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will pay $33.75 per share in cash for all outstanding shares of ExactTarget. According to a […]
Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today. It began here: About to do something very interesting. vine.co/v/b3TrrJ7UbXb — Jack Dorsey (@jack) June 4, […]
The world’s largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The ecommerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its offerings on mobile through the Kindle and apps. […]
Kim Kardashian and Kris Humphries were a disaster from the start – a failed marriage that never had a chance. He, a naive, budding basketball player who followed his heart more than his mind and fell in love with Kim. She, a for-no-good-reason celeb trying to make a quick buck and keep herself in the […]
Could a tweet that doesn’t say anything overtly defamatory get you sued for libel in the UK? The answer is yes. In what appears to be the first case of its kind, a UK court has found that the implications of a tweet (against the backdrop of its larger context) could be the basis for […]
Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers aren’t using this data […]
Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it’s going to succeed with average consumers. Way back in part two of this series, I said that Glass needed — at minimum — […]
Content marketing and production solution provider Skyword has appointed veteran search marketer Rob Murray as their new president. Before joining Skyword, Murray held various leadership roles for digital marketing company iProspect, serving as the company’s global president since 2009. According to a release on Skyword’s site, Murray will be charged with expanding Skyword on a global […]
The Internship, the comedy movie where Vince Vaughn and Owen Wilson become Google interns, has declared it “National Intern Day” in order to offer interns, or really anyone, a chance to attend a free screening of the film tonight. The screenings are happening in a variety of US cities and begin at 7:30pm local time. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yes, Twitter Is Down For Some, Having Site & API Issues Can’t log into Twitter? Can’t access profile pages or load particular tweets. Finding Twitter just unstable? Your Twitter client not […]
Can’t log into Twitter? Can’t access profile pages or load particular tweets. Finding Twitter just unstable? Your Twitter client not working? It’s not you. It’s Twitter. I’ve been having problems with Twitter for about 20 minutes now, all of which I’ve described above. Now, Twitter’s officially posted that it is indeed having issues, saying: Some […]
With less than a month to go until Google Reader shuts down on July 1st, Feedly has shared what it’s been doing — and still plans to do — as RSS users search for an alternate feed reader. In a blog post, Feedly also says its userbase has been growing since Google’s announcement in mid-March: […]