Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Jodi Cerranti Gives 3 Effective ABM Strategies at MarTech Spring 22
The best ABM strategies go beyond targeting the most obvious accounts.
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
What is social media marketing and why marketers should care: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
How to empower your agile marketing team
Team members need to be given ownership and simple directions instead of being told how to do everything.
Good morning: An organization without sergeants is an organization without a clue
They are the institutional memory, the people who know how things are done and where things are.
Bringing your ABM strategy to the world of CTV
CTV offers plenty of new ways to drive leads.
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.
5 things martech leaders wish their teams knew
Listening to leadership's perspective may help martech practitioners overcome day-to-day challenges.
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts.
The right way to select a CDP
Understand the marketplace. Understand your architecture. And don't forget to negotiate.
Keys to successful marketing experimentation
Embracing failures when things don’t go as planned is critical for marketing innovation.
Why marketing operations leaders have become modernizers
MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.
Why testing is a marketer’s most powerful tool
Testing is much more complex than it seems, but focus on the insights and not the results.
5 CMO tips to transform marketing operations from killer to dream fulfiller
Insights gleaned from time working on both the creative and operational sides of marketing.
Good morning: Let’s get creative
The line between creative and operations is starting to blur.
InMobi releases independent ad mediation platform
Let publishers own and manage their data and review advertising spend. end-to-end.
Why we care about RevOps: A marketer’s guide
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Is A/B testing dead?
A/B testing is still valuable, but marketers should take advantage of its next evolution.
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
Good morning: Add another layer to your stack
With new technologies flooding the space, a tech stack is never finished. But we'd like to know more about yours.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task.
Navigating the evolving martech landscape
Change is inevitable across the marketing technology industry. Here's how to stay ahead of the game when it comes to managing your martech stack.
Ultimate marketing automation platform comparison & vendor list
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.