Building a future-ready marketing operations team
Planning strategies for managers in an AI-powered world.
Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies – and their marketing departments -- gain value from data and information.
Planning strategies for managers in an AI-powered world.
Theresa Kushner | Feb 12, 2024 at 10:39 am ETGetting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.
Theresa Kushner | Dec 18, 2023 at 9:41 am ETGet insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance.
Theresa Kushner | Dec 15, 2023 at 12:09 pm ETAre your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Theresa Kushner | Sep 25, 2023 at 9:57 am ETMarketing artificial intelligence (AI)
Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.
Theresa Kushner | Mar 6, 2023 at 10:30 am ETHow much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data.
Theresa Kushner | Dec 22, 2022 at 12:05 pm ETWhat's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.
Theresa Kushner | Oct 31, 2022 at 9:23 am ETMarketing artificial intelligence (AI)
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Theresa Kushner | Aug 9, 2022 at 12:01 pm ETThree areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Theresa Kushner | Jun 27, 2022 at 2:27 pm ETEnsure that your data provides you with actionable information to help guide your marketing efforts.
Theresa Kushner | Apr 15, 2022 at 9:55 am ET