Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
About Darrell Alfonso
Darrell is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences. Darrell is a frequent speaker at martech events, and regularly posts thought leadership content on Linkedin and Twitter.
Darrell Alfonso's latest articles
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.Darrell Alfonso | Feb 23, 2022 at 3:07 pm ET
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind.Darrell Alfonso | Jan 28, 2022 at 1:36 pm ET
We should all be very excited about Integration Platform as a Service.Darrell Alfonso | Aug 10, 2021 at 8:37 am ET