Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.Optmyzr | Feb 3, 2022 at 7:00 am ET
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.Optmyzr | Oct 12, 2021 at 7:00 am ET
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.Optmyzr | Jan 19, 2021 at 7:00 am ET
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.Optmyzr | Sep 10, 2019 at 7:30 am ET
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.Optmyzr | Jun 12, 2018 at 7:30 am ET
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]Optmyzr | Apr 3, 2018 at 7:30 am ET