Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing ops is not just technology: Friday’s daily brief
Strategy and process are as important to marketing ops as tech tools.
What marketers should know about data governance and tracking script management
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
MOPs Rundown: What matters in Marketo, Bizable and Workato’s May releases
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Summer of Stacks: Opening the 2021 MarTech Stackie Awards
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.
Is marketing operations another term for marketing?
Perspectives from Darrell Alfonso, Kelly Jo Horton, Steve Petersen and Justin Sharaf
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
How automation can help your sellers sell more (and your marketers market better)
Break down traditional information siloes with the right suite of tools.
HubSpot launches podcast network: Wednesday’s daily brief
Plus a bounce back in ad sales for publishers
The year of SMS: Tuesday’s daily brief
Plus Taboola partners with Oracle Moat to add video performance metrics to its platform
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle
Pega releases new products, adds low-code capabilities
Pega is supporting the work of citizen developers, while aiming to solve for the complexity that creates
What people want from email: Tuesday’s daily brief
Plus, “the next few years will be about shifting from internal-focused to buyer-driven strategies."
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering
Marketers aren’t breaking the third-party cookie habit: Friday’s daily brief
Plus, increased interest in premium programmatic
Consumers are in charge more than ever: Thursday’s daily brief
Consumers now prefer virtual to real world window shopping
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake ecommerce listings
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
How an SMB embraced digital transformation during a pandemic
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM
The identity race heats up (again): Friday’s daily brief
Plus an SMB's CRM journey and missed opportunities to address climate change
HubSpot debuts Operations Hub
The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps philosophy
Driving customer adoption of clean energy-as-a-service
How CleanChoice Energy is using Braze to drive experiences that promote clean energy products
SEO platforms, Agile getting it “done”: Tuesday’s daily brief
Plus, the latest on social from The Harris Poll and Sprout Social
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Don’t give Gen Z bad digital experiences: Monday’s daily brief
Plus protecting brand reputation on Google
Customize your email marketing with the power of personalization
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
A new collective to fight adtech fraud: Friday’s daily brief
Plus Real Story Group's new martech vendor map
Small agencies stay positive while taking on debt: Thursday’s daily brief
Plus, who is your ideal MarTech keynote speaker?
Different experiences with free and freemium software trials
How marketers find the right solutions in disruptive times
Digital asset management (DAM)
What can you do with a Digital Asset Management solution?
7 use cases that prove why you should care about DAM.
Stumbling blocks to digital transformation: Monday’s daily brief
Plus, does your martech measure ROI?
Drive customer engagement with the power of personalization
Create email campaigns with personalized recommendations at the moment it’s opened - not when it’s sent.
Digital asset management (DAM)
7 use cases that prove why you should implement DAM
Learn about the solution that serves your business needs: workflow, media usage and future content strategies.
Most U.S. marketers ready to quit in last year
Sobering data from a new Sitecore survey