Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing’s future is directing disruption
The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it.
Marketing artificial intelligence (AI)
AI is a threat to some marketing agencies, an opportunity for others
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world.
Marketing artificial intelligence (AI)
Why local, fine-tuned models are the near future of the AI workflow
Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: May 30
The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study.
Customer relationship management (CRM)
Postie launches CRM Optimization for direct mail
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data?
Marketing artificial intelligence (AI)
How women in marketing can thrive in the age of AI
Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities.
Salesforce Einstein: A deeper dive into data, personalization and Copilots
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 23
Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more.
HubSpot’s Content Hub: How does it impact marketing’s future?
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
Marketing artificial intelligence (AI)
Adobe unveils Adobe Express for Enterprise
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.
Salesforce piles on the Einstein Copilots
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
Marketing artificial intelligence (AI)
Sarah Nagy on AI-powered search: Looking forward with AI
The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.
Google unveils AI-powered advertising tools at Google Marketing Live
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.
Marketing artificial intelligence (AI)
Launching a loyalty program: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies.
Cutting through the hype: Generative AI adoption in B2B
AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations.
Investment in martech companies down 87% vs. Q1 of 2023
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 16
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
Alicia Arnold: Spotlight on the expert
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.
Marketing artificial intelligence (AI)
Camille Manso: Looking forward with AI
Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing.
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
Marketing artificial intelligence (AI)
4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
Martech cut of budget falls to lowest level in 10 years
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
OpenAI unveils its new flagship, ChatGPT-4o
Contrary to rumors, there was no announcement about ChatGPT for search.
MOps alignment and core responsibilities: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
IAB Podcast Upfront highlights rebounding audiences and increased innovation
IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
ChatGPT expected to announce search feature Monday
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
Marketing artificial intelligence (AI)
Ivan Ostojic: Looking forward with AI
There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 9
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
Marketing artificial intelligence (AI)
Human + machine = marketing powerhouse: How AI empowers the marketing generalist
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
Constant Contact launches automated tools for brand consistency and campaign creation
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Marketing artificial intelligence (AI)
Meta rolls out genAI features for advertisers
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
Marketing artificial intelligence (AI)
Salesforce delivers Unified Knowledge to service agents
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
IAB NewFronts rings in the age of digital video dominance
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 2
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
Marketing artificial intelligence (AI)
Google launches new AI-powered features for Performance Max campaigns
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Qualtrics launches new Strategy & Research Suite for XM
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.
Marketing artificial intelligence (AI)
How Iron Mountain implements conversational AI to drive engagement and revenue
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Marketing artificial intelligence (AI)
Unifying first-party data using CDPs and other tools: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
Marketing artificial intelligence (AI)
AI transformation: How to prepare your marketing team
Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.