Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to un-silo your organization and be more customer-centric
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.
Customer journey orchestration
Braze unveils new freemium offerings
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.
Google Ads unveils advanced performance planner for YouTube campaigns
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
3 ways to use data analytics to connect with Hispanic consumers
Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.
Playable ads and longer campaigns gain traction in mobile gaming
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
How to optimize your app as part of a cross-device approach
Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix.
White House to tackle bad CX practices
The White House is mobilizing to tackle poor corporate CX practices. InMoment identifies key areas to tackle.
How employee experience drives customer satisfaction
Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences.
Intense election ad buying could upend brands’ holiday marketing plans
Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics?
3 elements of a customer technology strategy
Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions.
Marketing artificial intelligence (AI)
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
Improve your website’s accessibility in just three months
Discover how to balance ideal web accessibility standards with practical implementation
Email marketers sharpen deliverability tactics at MailCon
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era.
Marketing artificial intelligence (AI)
CDP and customer experience: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.
Consumers share what they want from brands
We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
Retail media networks and advertisers going from guesswork to growth
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature.
Aflac’s approach to Gen Z engagement
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us.
Customer journey maps: What you need to know
A good map helps you see the customer experience through the eyes of your customers.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
How customer satisfaction fuels B2B profitability
Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability.
What CX leaders do that laggards don’t
We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle.
SurveyMonkey launches a CX suite
The online survey and feedback specialists are offering a packaged customer experience suite.
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over.
How Salesforce Data Cloud supports CX for Principal Financial
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
The top ecommerce trends from record-breaking Amazon Prime Day 2024
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.
The rise of personalization in ecommerce: 2024 consumer insights
Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.
Comic Con trivia, cat personalities and beyond: Empowering customer engagement
Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts.
Marketing artificial intelligence (AI)
Measuring new customer acquisition and loyalty: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers.
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
Marketing artificial intelligence (AI)
Boosting customer experience with website redesign: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website.
61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
3 challenges for marketers as retail media networks evolve
Brands should have a clear game plan before entering this fragmented, often confusing space.
5 big ways to turn up the voice of your customer in your marketing
What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing.
How M&M’s transformed ERP and commerce with composable architecture
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration.
Marketing artificial intelligence (AI)
Salesforce’s AI CEO explains why this new AI wave is different
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York.
How to build a B2B brand that delivers lasting value
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers.
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.