Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
Adobe's latest articles
The GEO Imperative: Why Brands Must Optimize for AI Discovery
Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine […]
The future of engagement is in your customers’ hands (or pocket)
How marketers can prepare for the rise of messaging-first customer journeys.
Marketing artificial intelligence (AI)
Think AI can scale personalization alone?
Not without a content supply chain that can keep up.
Customer-Centric Playbook for Mobile App Growth
Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty […]
Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries
With rising expectations for seamless, relevant, and personalized experiences across channels, it’s never been more important for organizations to deliver on the promise of truly omnichannel engagement. But for industries navigating strict compliance requirements—like healthcare, financial services, and government—meeting these expectations can feel like a balancing act between innovation and regulation. Join this session to […]
Marketing artificial intelligence (AI)
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
State of Digital Customer Experience: Focus on Retail
Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses scale and bring the human element found in brick-and-mortar stores to their digital platforms. Adobe’s State […]
Digital Trends: Media and Entertainment in Focus
Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. For media and entertainment brands, the focus is on creating customer experiences that go the extra mile. Changing economic conditions and consumer expectations […]
Data-Driven Healthcare Experiences
Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health spectrum, the focus is on improving outcomes and enhancing quality of life at an affordable […]
How To Achieve Personalization At Scale In Financial Services
Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to represent how brands scale personalization. You will find this report especially valuable if you are […]
Personalization That Exceeds Expectations
As more and more customers report their desire for personalization, top brands understand the importance of investing in the right tools to make it happen. A modern content management system stands out as the key piece to delivering relevant experiences. While it can be tricky to scale your content creation and delivery to achieve easy, […]
Every Moment Counts
Great customer experiences happen in real time — not days or weeks after a customer engages. Real-time profiles, complete with individual customer attributes and behaviors, let businesses create robust audience segments that drive customer engagement. These concepts apply to many industries. Using healthcare as a use case, Adobe’s eBook Every Moment Counts takes a look at the […]
Invest In Your Content Agility
Today’s customers expect cross-channel personalization and real-time responses, especially from large, traditional financial services firms. However, the traditional organizational structure doesn’t lend itself to the ultra-fast pace of content creation. Data is siloed, each team’s focus is narrow, and prioritization is often unclear. Managers recognize that a shift is needed. According to a LeapPoint survey […]
Orchestrating The Customer Journey For Retail Success
As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the tempo and guiding the musicians in a symphony, retailers must hit all the right notes […]
Deepening The Database
For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs. Customers expect high-quality, digitally driven experiences and self-service options across all channels, at all times. And when those needs aren’t met by one brand, they […]
The 5 Best Practices of Leading Marketing Teams
These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate […]
5 AI-Powered Strategies for Ecommerce Personalization
Check out 5 AI-Powered Strategies for Ecommerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn:
Navigating the Digital Experience Landscape
Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to learn their biggest pain points, priorities, and tech needs. The Navigating the Digital Experience Landscape report […]
Less Searching for Assets. More Personalized Content.
Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a connected content supply chain, including:
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Managing resources has become a foundation of success for organizations across industries. Yet, the perpetual challenge of ensuring your team is neither overburdened nor underutilized is a hurdle many leaders grapple with. Some resources may be stretched to their limits, while others languish in idle anticipation of their next assignment. Inefficient resource management can lead […]
Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight
Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out the study Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight to learn how those […]
Shift personalization into overdrive.
Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe’s new guide, Shift Personalization into Overdrive, can help you rocket past customer expectations with a tech ecosystem for delivering personalized finance experiences online.
How You Work Matters: 5 Steps to Get It Right
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Work management maturity – the measure of an organization’s ability to create value through improved work orchestration efforts – is a key predictor of success when launching a work orchestration transformation. Businesses with high maturity […]
The 8 Biggest Email Mistakes and How to Avoid Them
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, […]
4 Proven Methods to Maximize Your Marketing Efforts
It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. We need to speed up the creative process and enable your team to […]
Your New Year’s Marketing Resolution: Master the Art of Saying No With These 6 Steps
Strategically and efficiently prioritizing which project goes first can help you become a marketing rockstar, driving value for your team. Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. […]
3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022
Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Now is the perfect time […]
Ready for Anything: How to Infuse Agility into Your Marketing Strategy
Change has come to define the past year, and it will probably define the next one, too. Some marketers are exhausted from pivoting from one surprising development to the next. But it doesn’t have to be this way. Operating with agility can help you succeed today, stay ready for anything, and even save both time […]
How to Build a Digital Foundation to Transform Your Customer Experience
Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business […]
What to Expect When Migrating Marketing Automation Platforms
Don’t let FUD keep you chained to an MA platform that’s no longer a fit! Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive […]
Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready
There is a continuous need for better targeting and personalization as our business grows. But how do we scale for the future and manage the unexpected? Join Adobe and Verticurl for this webinar where we break down how marketing automation platforms work and what features are most useful in addressing future business needs, including: How flexible is […]
Best Practices for Choosing & Optimizing Marketing Automation Technology
Marketing, and the way brands engage with their customers, is changing every aspect of business today. Marketing automation – the tools that enable marketing and sales organizations to scale and personalize their campaigns – is at the center of this digital transformation. But marketing automation is much more than just software. Marketing automation is a […]
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, Adobe’s report found that customer experience, mobile marketing, and content marketing are major […]
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, Adobe’s report found that customer experience, mobile marketing, and content marketing are major […]
Gartner Magic Quadrant for Web Content Management
Companies strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered. Web content management (WCM) is the process of controlling the content to be consumed over one or more online channels through the use of specific management tools. WCM tools may be procured as commercial products, […]
2013 eCommerce Benchmark and Holiday Shopping Report
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the […]
The Social Intelligence Report
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results. Download the 2013 Adobe Social Intelligence Report now to explore our research findings, including these dramatic shifts […]
The Four Social Marketing Tools You Need
Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You’ll learn to solve common social marketing challenges using the most effective technology solutions, including how to: Plan better programs with social listening tools Connect with new audiences using a social […]
The Forrester Wave™: Data Management Platforms, Q3 2013
Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on how well each vendor fulfills the criteria and helps marketers select the right partner for […]