Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
2024 Predictions: Retail media networks
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Optimizing digital experiences: Don’t focus on just one metric
A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences.
2024 Predictions: Social media’s evolution
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.
2024 Predictions: Ecommerce and retail
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase.
2024 Predictions: Better customer experience is on the way
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales.
4 keys to digital events planning
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Customer relationship management (CRM)
5 ways CRMs are leveraging AI to automate marketing today
Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more.
How to build a CDP use case
Crawl, Walk, Run: The Iterative Approach for A CDP Use Case
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings.
Top tips for building a successful brand strategy in 2024 and beyond
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.
Customer journey orchestration
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
5 signs of a customer-centric marketing team
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.
4 commerce trends to watch next year
In this webinar, learn how to keep pace with customer expectations.
Strong Cyber Week sales show consumers are willing to spend
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Personalization and real-time interaction management: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
4 B2B trends that will catapult you ahead of the competition next year
In this webinar, learn how to keep pace with customer expectations.
Digital events platforms: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
Digital experience platform (DXP)
Acquia sees web accessibility as a good thing and a brand differentiator
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
Google gives advertisers new generative AI tools for the holidays
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
5 Black Friday trends marketers can act on this holiday season
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
4 essential ways to boost your marketing automation program
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers.
Customer journey orchestration
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
Walmart launches shoppable ads on NBCUniversal’s Peacock
The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
Humanizing B2B: The key to better customer experience
Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections.
Putting customers first: The key to successful customer data exchange
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
84% of consumers want to buy from small businesses this holiday season
87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
How consumers are contacting brands on social media this holidays
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
Consumers look to use AI for holiday shopping
69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study.
Why Dollar Shave Club cut its homegrown ecommerce system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
Digital asset management (DAM)
Awaken dead content with AI and DAM
In this webinar, content experts share four ways AI can streamline your workflow.
9 ways to improve your content’s UX beyond great writing
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages.
Pepsi, McDonald’s and the latest in digital out-of-home
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH.